Today we’re delighted to announce the availability of Premium Analytics on the Swrve platform.
Of course Swrve has always provided comprehensive, real-time analytics relating to the mobile app. Premium Analytics goes one step further by allowing analysts to interrogate Swrve data freely using simple SQL queries.
That means the huge number of events that Swrve captures are now able to provide even greater insight - into pretty much any question you feel like asking. There really aren’t any limits on this, but to give a few obvious examples we’re talking about these kinds of queries:
- Where do we acquire our most valuable customers from?
- What are common characteristics of users that churned last month?
- What is the upgrade rate to the pro plan on app version 6.0?
Here’s the thing - Swrve’s scalable platform means our customers collect millions (in some cases billions) of mobile events in any given 24 hour period. Open up that data and you’ve got the sort of insight that immediately delivers clarity when it comes to the questions that keep mobile folks up all night.
Open up that data and you’ve got the sort of insight that immediately delivers clarity when it comes to the questions that keep mobile folks up all night.
And of course, as a part of our integrated marketing platform, insight is never a dead end. As soon as you’ve learned something new or valuable about a specific set of users, you can jump right in and change that behavior using any of our multiple communications tools - push, in-app campaigns, even changes to the native UI.
For more information on Premium Analytics click here, or contact us
