At Swrve, ease of use is a driving force in our product development process, and we always build with the end-user experience in mind. We understand that having a consistent user experience across all marketing channels can save you time and make it easier for you to do your job.

From our interactions with our customers using Salesforce Marketing Cloud, we heard your need to better streamline the campaign creation process in Journey Builder. We listened as you requested a way to see campaign information all in one place to help with business decisions.

And so, we’re excited to announce the launch of our new and improved connector—Salesforce Pro Mobile powered by Swrve. You can check out the official press release here.

A New Seamless Experience

To help improve your Swrve experience, we’ve updated our existing Salesforce integration so you no longer need to switch between platforms when creating your mobile marketing campaigns. 

The advanced connector enables you to launch personalized push notifications and in-app messaging campaigns all from within Journey Builder.

Salesforce Marketing Cloud users can now trigger and orchestrate all of their mobile messaging campaigns without ever opening Swrve, making an already seamless process even better.

“This connector is truly a game-changer for our customers using Salesforce Marketing Cloud,” says CEO Lisa Cleary. “With it, our customers can now leverage Swrve’s unparalleled targeting and triggering engine, the ease and simplicity of Swrve’s campaign creation flow, and the power of their own data in Salesforce to create truly powerful, personal, and contextual campaigns—without ever opening Swrve.”

Key Product Highlights

Let's summarize the key benefits of this exciting new update for Swrve customers:

One single platform. You can now harness the power of Swrve all from within Salesforce Journey Builder without switching over and back between the two platforms.

Full mobile capabilities. Get all the powerful capabilities Swrve has to offer to drive app engagement, retention, loyalty and revenue without ever leaving Salesforce.

Personalize every campaign. Seamless bi-directional data flow ensures every campaign is optimized with mobile data so you can meet your users wherever they are.

Sophisticated mobile channels. Add best-in-class mobile experiences to your customer journeys. Personalized push notifications and native pixel-perfect in-app messages with granular targeting and triggering are now available to SFMC customers.


Getting Started with Salesforce Pro Mobile

Salesforce Pro Mobile is now available for all Swrve customers. All you have to do is select the Swrve campaign activity in Journey Builder and drag and drop into the relevant part of your journey. Then, select the activity to start configuring your campaign message directly inside Salesforce.

If you’re a Salesforce Marketing Cloud customer not yet using Swrve, book a demo today to learn how you can incorporate real-time, mobile interactions into the customer journeys you build in Salesforce Journey Builder.

We hope you enjoy this new product feature, and as always, we’re open to feedback. Get in touch with to share what else you’d like to see our team working on.

Keep an eye on our blog for more exciting product updates and releases throughout the year or subscribe to our newsletter to get news straight to your inbox.