Digital advertising is at a tipping point. With changes and disruptions that will cause established practices and sectors to vanish, digital marketing leaders must understand how innovative technologies will enable them to compliantly advertise with scale and efficiency.

This is where research from world-leading analyst Gartner comes in. 

The Gartner Hype Cycle for Digital Marketing, 2020 digs into the trending technologies in the martech sector and discusses where they are in their journey from a nascent tool to an essential piece of marketing infrastructure. This research gives marketers the insight needed to prioritize technology investments and build a better marketing stack for efficiency and growth.

We believe marketers can use this Hype Cycle to understand where to invest their martech spend to drive the most value.

Download a copy of the Gartner Hype Cycle for Digital Marketing, 2020 here.