Now more than ever, brands are expected to deliver value wherever, whenever customers choose to interact with them. As a result, untapped digital channels and data silos will stand in the way of opportunities to grow your in-app revenue. The right tools, and more importantly the right integrations will help solve this issue, and keep your brand current, relevant, and omnipresent with customers without compromising the quality or impact of your messaging, or existing investment in large marketing tech stacks and systems.

Where does Swrve fit in?

Swrve is an open platform—integrating quickly and easily with enterprise-grade marketing clouds like Salesforce Marketing Cloud, allowing brands to share customer and marketing data freely across their organization. In particular, Swrve’s integration with Salesforce gives marketers a complete, scalable suite of tools to create dynamic, contextual, and relevant customer experiences that deliver value in real time across mobile, web, and digital TV.

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How does the integration work?

Swrve adds rich mobile push notifications, pixel-perfect, on-brand in-app messages, A/B testing, real-time behavioral tracking, geofencing, real-time, location-based messaging, and powerful analytics to Salesforce, all at enterprise scale. Swrve’s sophisticated architecture, robust processes, and operations team mean we deliver unrivalled uptime levels in our industry—consistently at 99.99% (we believe we’re the only customer engagement platform publicly reporting this number). 

Not only can a Swrve SDK capture customer data across all kinds of mobile devices and providers, but our mobile analytics sync seamlessly with APIs and webhooks to ensure true 1:1 response in real time, every time. Our platform brings instant engagement, retention, and revenue value to mobile, and maximizes the reach and relevance of marketing campaigns, both inside and outside mobile apps. Adding Swrve to Salesforce Marketing Cloud creates a powerful, multi-channel customer engagement and retention engine. 

Swrve also integrates directly with Salesforce Service Cloud helping marketing and customer service teams manage communications when active support cases are open. 

What’s in it for marketers?

Swrve’s integration with Salesforce Marketing Cloud is seamless and convenient, with Swrve powered messaging, A/B testing, and more available directly within Journey Builder. On top of that, Swrve’s real-time processing can be delivered back into Salesforce adding valuable behavioral indicators on all mobile app users that can be used across support, marketing and product departments. 

To learn more about our partnership with Salesforce, talk to one of our experts today.