The Attention Economy
Swrve and Telefónica, one of the largest telecommunications companies in the world, have partnered to help solve the ‘Attention Economy’ challenge. With the number of available apps counting in the millions, it is getting harder to capture your audience’s attention - after all, attention is a resource and there is only so much of it. And as a side effect, the constant buzz of our smartphones makes it progressively more difficult for us to concentrate, generating stress and anxiety. In fact 50% of users feel smartphone notifications are distracting, and as a result this compels them to disable notifications, or worse - delete apps. This is bad news for businesses, who are potentially losing billions of dollars in sunk customer acquisition and customer retention costs.
It is getting harder to capture your audience’s attention - after all, attention is a resource and there is only so much of it.
Don’t panic though, help is on the way. Telefónica has developed Smart Notifications, a new AI/Machine Learning technology, to address this challenge. Smart Notifications enables brands to contact users only when they are ‘open to engagement’, and just as importantly, it knows when users are busy and so not to contact them. This is done by analysing real-time data gathered from phone sensors, as well as historical and contextual information in order to find the moments of engagement that other services cannot detect, such as battery usage, whether WiFi is on or off, screen brightness level, app usage, and an accelerometer. For example, a user is seated indoors, not moving, but not sleeping, and their app usage is sporadic and not rushed - therefore we can deduce that the user is bored and is open to a push notification. Telefónica’s case studies reveal that users are 30-40% more likely to interact with apps and 40% less likely to disable notifications, as a result of Smart Notifications.
Users are 30-40% more likely to interact with apps and 40% less likely to disable notifications, as a result of Smart Notifications
Swrve & Telefónica
Used alongside Swrve, it creates an all-in-one unique solution that provides the capability to deliver meaningful customer interactions at the perfect time, creating new levels of engagement, loyalty and revenue for enterprise organizations across multiple industries. To find out more about Smart Notifications and Swrve, feel free to drop us a line!