In recent years, mobile channels have become as essential as email when it comes to reaching your customers. That is to say, if you aren't communicating effectively with your users on mobile, then you aren't communicating effectively with your customers at all.

This is why Swrve's integration with Oracle Eloqua is such an asset for any Oracle customers. Swrve's partnership with Eloqua means that the entire marketing lifecycle is in one place for Oracle customers. By pairing our best-in-class mobile marketing communications directly with the Eloqua dashboard, we give marketers the power of relevance in real time with the addition of push messages, in-app messages, real-time behavioral tracking, and powerful analytics directly to their Marketing Cloud.

“Through its collaboration with Oracle Marketing Cloud, Swrve worked closely with Oracle Eloqua leadership and account teams to help customers build sound marketing strategies. To fortify customers' mobile marketing approaches, the Swrve platform provides capabilities, including the ability to trigger push notifications, in-app messages, and conversations directly from customer journeys created with Oracle Eloqua.”

Read the full article on Mar Tech Series here.