We’ve come to the end of our Swrve Customer Journey series. It’s my hope that you’ve gained a real understanding of what it takes to really meet and exceed the expectations of customers in today’s experience economy. Ultimately real-time relevance is more than just an approach to marketing. It’s a blueprint for how brands can rise to every occasion with something customers will appreciate wherever they are in their journey across channels. It’s a strategy for greeting Lisa with something valuable during her first trip to Columbia, or asking Ross about his experience right as he’s leaving the concert, or sending helpful reminders to Elle that will make her day a little easier. This is all real-time relevance in action. And it’s absolutely critical for standing out and staying ahead in our hyper-connected world.
If you ever need a refresher, here are links to every post in this Customer Journey series:
Post #1: Modernizing Your Brand’s Path to Purchase
Post #2: Stellar Onboarding and Activation
Post #3: Valuable Engagement and Retention
Post #4: Amplifying Monetization and Cross-Selling with Real-time Relevance
Post #5: Drive Acquisition and Boost Revenue with Hyper Relevant Customer Advocacy
Now, I’d like to challenge you to take three actions now that will help your organization begin its advance toward larger conversions, better monetization, and stronger LTV across channels. A few minutes is all it takes to do the following:
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Look to See if Swrve is Attending at an Event Near You
Salesforce Connections 2019 in Chicago. CMO Digital Insight Summit in Rancho Mirage, CA. The Brand Marketing Summit in London.
These are just a few of the many events we’ll be attending in the coming weeks. Our experts are always on the road. We use every event as an opportunity to listen and learn from the experiences of brands across industries, and share all that we know about real-time relevance. We regularly schedule 1:1 meetings with interested attendees at any event, so if we have a conference in common, be sure to reach out to put faces to a few names on our team.
Join One of our Biweekly Live Demos to Finally See Swrve in Action
If you enjoyed reading what I’ve had to say about the modern customer journey, then maybe you’d also enjoy listening to me, too. Every two weeks, I’m joined by my colleague Ross Hamer for a live deep dive into Swrve. Every deep dive includes a live demo, along with a breakdown of how a few key customer engagement strategies that can be deployed in our platform. You’ll get an in-depth look at how Swrve is designed to create and deliver hyper relevant, 1:1 communications across millions of users in real time—capabilities that are imperative for any modern mobile and/or multichannel strategy.