With over 600 million mobile gamers and app consumers, China is the biggest growth opportunity for global game studios and app publishers. According to Sensor Tower, consumers spent a total of $45 billion on mobile games and apps through the App Store in fiscal 2020. Of that $45 billion, 31% of that was spent in China making it one of the most worthwhile markets for games studios and app developers. To add to this, the country also leads the way for gross revenue, accounting for over 35% of mobile gaming revenue worldwide in 2020. In short, it is by far the biggest market for apps in the world.
And now, it is open for business.
Swrve is excited to announce that our suite of customer engagement solutions is now available for games and apps publishers and studios in China.
“We are excited to extend our real-time customer experience platform and APIs to global brands with valued customers in China. With Swrve, mobile game and app publishers and studios will now have the ability to easily review true performance analytics about their consumers’ behavior and deploy powerful messaging to reach them with experiences that are dynamically personal and built around the individual to measurably deepen relationships.”
Lisa Cleary, CEO at Swrve
In partnership with China mobile game publishing services provider MyGamez, global app studios and publishers can now take advantage of Swrve to engage with customers in China. This gives Western enterprise companies, particularly games, with customers in China a full picture of their app performance, analytics, engagement, and optimization.