We’re delighted to announce a strategic partnership with Cheetah Digital to drive engagement, retention, and value for our co-managed customers. This is great news for enterprise brands using or considering Cheetah Digital, as it unlocks a wide depth of mobile capabilities including rich push notifications, native, pixel perfect in-app messages and conversations, web push, and more.

Cheetah Digital, who are recognized by Forrester as a leader of email services and by Gartner for its Loyalty solutions has enhanced its cross channel service offering by connecting Swrve’s market leading app engagement technology to their Engagement Data Platform (EDP). Together, Swrve and Cheetah Digital give marketers a solution to manage and deliver personalised engagement across all channels throughout the customer journey.

Marketers will be able to benefit from the sophisticated feature set and mobile data management that Swrve offers and place that within the context of the broader customer insights and relationships managed within the EDP. The results will be for enterprises using the service to be given the tools to drive more contextual, relevant interactions with customers that ultimately will result in improved customer relationships and lifetime value.

Swrve and Cheetah’s data-first approach, combined with an intuitive user interface can be facilitated by marketers, rather than personnel with technical know-how to achieve full benefits from the partnership.

“When evaluating potential partnerships, Cheetah Digital stood out not only as a leader in the ESP space, but also as a company with a similar approach and core values to Swrve,” said Barry Nolan, Chief Strategy Officer at Swrve. “Like Swrve, Cheetah Digital is focused on providing a best-in-class product and service to its customers with laser-eyed focus on delivering success and achieving measurable value from the product. Swrve’s integration with Cheetah Digital will significantly enhance functionality for both products, and enable brands to deliver a comprehensive, contextual multichannel experience for end users.”

Read the full press release here

To learn more about the partnership, talk to one of our mobile experts here