Welcome to Swrve Quarterly, where we showcase all of our key product innovations and updates from the previous quarter. In this edition, we have updates across all of our solutions. From new in-app capabilities to more powerful connectors, you’re equipped with better tools to reach and engage your customers.
Here are our Summer product highlights.
Customized Multiline Text for In-App Messaging
Add a text box with multiple lines of static and dynamic text to your in-app messages. Completely customize your text styling to deliver fully on-brand messages while maintaining a high level of personalization. To further streamline the campaign creation process, save your font styles to quickly apply them to your campaigns.
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New and Improved Salesforce Connector
Salesforce Pro Mobile powered by Swrve is our newly enhanced connector and a game-changer for those using Salesforce Marketing Cloud for mobile marketing campaigns. Create and launch your campaigns seamlessly from within Journey Builder. That’s right—you no longer need to switch between platforms when adding a Swrve campaign activity to your campaign journey.
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Multi-Page In-App Messages
Add Pages to your in-app message to create multi-page experiences that guide users through the information they need without the need for developer support. Develop an on-brand, extended messaging flow that is simple to create, edit, and manage—no app store submission required.
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New Dedicated Developer Portal
We’re excited to announce the launch of our new dedicated developer portal. Learn how to leverage the power of Swrve to programmatically create customer experiences that are highly personal, contextual, and relevant. Use our recently expanded suite of APIs to create and manage your Swrve audiences, campaigns, reports, and more.
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Accessibility Support for In-App Messaging
We have updated our accessibility support for in-app messages. Provide an alt text value to any image within your in-app messaging campaigns, which is then read aloud by the user’s device when selected—provided they have VoiceOver (iOS) or TalkBack (Android) screen readers enabled on their device.
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Campaign Holdouts
Measure the value of your campaigns by comparing key metrics between users who are exposed to a campaign versus those who are not, using Swrve’s campaign-level holdouts. Apply a control group to specific campaigns and only target users who are eligible to receive that campaign, providing a more precise representation of campaign effectiveness.
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Find all of the latest updates and feature releases our product and engineering teams have been working hard on right here.
Keep an eye on our blog for more exciting product updates and releases throughout the year, or subscribe to our newsletter to get all the latest news straight to your inbox.
