As an independent entertainment studio with nine digital-first networks in its content roster, Cinedigm understands the importance of individual viewer experiences. To keep engagement high and meet goals around acquisition and retention for one of its key properties—the Dove Channel—Cinedigm needed a solution that could elevate subscriber experiences at scale with enterprise-grade targeting, real-time triggering, and rich, on-brand engagement across channels.
Cinedigm chose Swrve, the leader in mobile marketing and customer engagement. Their team used Swrve to send hyper relevant campaigns that ranged from well-time, personalized push messages, to rich and informative in-app messaging, to deeply targeted requests for app store ratings, all while gaining valuable intel around individual viewer interests, demographics, and preferences via surveys sent to its most engaged users.
The results displayed a significant return on relevance: they tripled their mobile engagement, increased email opt-in rates by 3x, generated a 64% lift in app store ratings (from just 2.5 to 4.1), and more.
“In the past, we were using various different technologies and vendors to essentially achieve all the things that Swrve does within one SDK. Swrve allowed us to bring all of that in-house and create a unified experience, and also reduce our costs… Swrve allows us to reach our consumers wherever they go.”
Tony Huidor, SVP of Product & Operations and General Manager of Digital Networks
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