Cinedigm Triples Mobile Engagement & Increases App Ratings

Cinedigm delivers custom content solutions to the world’s largest retail, media and technology companies. The global digital-first channel company provides premium feature films and series to digital platforms such as Netflix, Amazon, Roku, Apple, Google, cable/satellite providers Comcast, Dish Network and DirectTV, and major retailers like WalMart and Target.

Key Outcomes

3.1 million

3.1 million personalized push notifications that engaged and retained users.

71%

71% lift in app store rating from from 2.8 stars to 4.8 stars within 16 weeks.

448K

448K additional app sessions as a result of more targeted 1:1 messaging.

98K

98K completed app store ratings in response to targeted requests for feedback.

The Challenge

Key goals of the Cinedigm team were to increase mobile engagement, improve app store ratings, and elevate the reach of cross-channel communications. They also needed a way to effectively target consumers who’d be most willing to engage with messaging.

Cinedigm required a scalable customer engagement solution that would inspire enough action to move the needle on app opens, clicks, and session lengths, and increase the Dove Channel’s 2.5 Google Play Store rating.

The Solution

MessageGears has the ability to track and target active users in real time, and send hyper personalized, targeted messaging to increase KPIs like engagement, retention, and app store reviews and ratings.

MessageGears’ all-in-one approach to real-time relevance gives customers like Cinedigm the ability to act quickly on valuable insights and send ROI-driven messaging based on customer activity, the frequency and recency of their behaviors, and more.

The Outcome

With MessageGears, Cinedigm has achieved a data-driven approach to messaging new content, requesting new app store reviews, and asking for better insight into individual customer interests and preferences. They’ve seen increases in retention and engagement, and have successfully collected data valuable to their bottom line. Other Cinedigm and MessageGears successes include:

The tripling of their mobile engagement and higher email opt-in rates
Exciting increases in Google Play Store ratings
Longer and more frequent app sessions
High survey response rates

Driving high-value interactions at scale

In an ongoing collaboration, MessageGears proudly stands as Cinedigm’s trusted partner, continually delivering push and in-app messages that improve onboarding, engagement, and customer satisfaction.

Read more of our client success stories.