Yapo Triples Mobile Engagement With Targeted Mobile Messaging

Elevating engagement for millions of buyers and sellers in Chile

Yapo.cl is a free classified ads website headquartered in Chile. Their mission is to create perfect matches between buyers and sellers and help them to buy and sell goods and services within their region in a simple, practical way.

eMarketplaces like Yapo.cl must establish a personal, 1:1 relationship with app users to encourage activity that will help increase profits from transactional fees, paid packages, and plan upgrades. With over 40,000 new products a day and over a million ads, Yapo.cl needed a solution that could help them communicate the value of their app and encourage engagement among millions of app users.

Key Outcomes

3.1 million

3.1 million personalized push notifications that engaged and retained users.

71%

71% lift in app store rating from from 2.8 stars to 4.8 stars within 16 weeks.

448K

448K additional app sessions as a result of more targeted 1:1 messaging.

98K

98K completed app store ratings in response to targeted requests for feedback.

The Challenge

Reduce churn and drive more ad space purchases

eMarketplaces are founded on principles of trust. Buyers expect to receive high-quality goods and services. Sellers need to know that they’re in the right environment to make smart profits, build a strong client base, and invest in prime exposure. Yapo.cl needed a mobile-first customer engagement solution to showcase the value of ad space value for buyers, increase the visibility and awareness of transactional, promotional, and time-sensitive oﬀers, and increase retention for higher, more active monthly active users (MAU).

The Solution

Real-time relevance optimized by A/B testing

MessageGears processes and segments over 14 billion customer interactions daily to ensure that global brands can engage customers with the right message at the right time, in real time. For Yapo.cl, this meant that they could finally send push, in-app messages, and make targeted requests for engagement, contest participation, and reviews, in real-time moments of true buyer and seller relevance.

Using MessageGears, Yapo.Cl Built And Sent:

Well-Timed, Hyper Relevant Push Notifications

Yapo.cl used MessageGears to send push notifications inviting engaged users to participate in contests, explore new items for sale, and publish new listings of their own. 95% of the push notifications Yapo sent were delivered during times of optimal engagement (determined by MessageGears’ suite of AI and predictive analytics).

A/B Testing for In-The-Moment Campaign Optimization

Yapo’s team used MessageGears’ superior A/B testing tools across messages to determine winning campaign variables.

Rich, Interactive In-App Messages

Yapo.cl sent in-app messages that eﬀectively onboarded new subscribers, alerting them of new oﬀers and contests, and showcased new Yapo media (brands photos and videos).

The Outcome

The team enjoyed a variety of favorable business outcomes, including:

211,000 more monthly average users (MAU) as a result of working with MessageGears, giving Yapo.cl more opportunities to meet their KPIs, encourage monetization, and drive upsells in the app
Over 8,000 more paid ad spaces sold within 8 months of deploying campaigns in MessageGears, achieved as a result of using MessageGears to message the benefits of each package sent to the right user at the optimal time
3x – 4x more opens and clicks on mobile, a direct result of MessageGears’ enterprise-grade targeting and triggering, increasing overall user activity
246 million push notifications were sent successfully in less than 2 years of partnering with MessageGears
26 million in-app messages were viewed by Yapo.cl’s mobile subscriber base, ensuring optimal visibility on both transactional and promotional, time-sensitive content
80% of onboarding journeys were completed, decreasing any churn due to a lack of understanding around the speed and ease of buying and selling in the Yapo.cl app
2x higher in-app engagement resulted from serving a message with 2 or more clickable buttons vs. only providing one

These results showcased the value of giving their audience multiple options to choose from—keeping user activity high, and buyers and sellers engaged for longer periods of time.

“MessageGears has been an excellent tool that has allowed us to be in better contact with our users, keep them up-to-date with our news, and call them when they have not been present or have not used our app.”

~ Katherine Aybar, Chief Marketing Officer

Driving high-value interactions at scale

In an ongoing collaboration, MessageGears proudly stands as Yapo’s trusted partner, continually delivering push and in-app messages that improve onboarding, engagement, and customer satisfaction.

Read more of our client success stories.