Swrve is featured in Mobile Marketing Magazine and Telecompaper following our partnership announcement with Telefónica this week.
Telefónica, one of the world’s largest telecom operators and mobile network providers, has chosen Swrve as its premier technology partner to drive customer engagement through their digital channels. We’re delighted to see this news featured in both Mobile Marketing Magazine and Telecompaper this week.
Telecompaper is an independent research and publishing company focused on the telecom industry. In their article, Telecompaper states that, “Swrve will help Telefonica understand in real time where and when subscribers are most likely to engage and appreciate the value of timely and relevant messages.”
Read the full article here.
Mobile Marketing Magazine is the online destination for the latest news, updates, and innovations in the mobile marketing industry. The news that Telefónica has chosen Swrve to drive its app adoption, engagement, and subscriber satisfaction among its more than 350 million customers across 14 countries made the publication’s headlines yesterday afternoon.
“Swrve will be tasked with understanding in real time where and when subscribers are most likely to engage and appreciate the value of timely and relevant messages. It will also monitor feature usage and conduct deep behavioral targeting to deliver relevant messages to users that haven’t taken advantage of specific app capabilities and promotions,” shared Mobile Marketing Magazine writer David Murphy.
You can read the full article here.
Learn more about why Telefónica chose Swrve. Join one of our upcoming demos to see real-time relevance in action.