Understanding your customers - that’s what it’s all about, right? Well, it’s certainly the first stage in any decent marketing effort. And for those who have been paying attention, you’ll be aware that Swrve’s Premium Analytics, launched just last month, is helping organizations do just that.

What do we we mean by that? To put it as simply as possible, Premium Analytics puts the end user in control. In many cases, it is the analytics or marketing platform that determines what gets shown or what data actually becomes meaningful. Events are collected, and used to determine what the MAU or retention rate for a particular app is for example.

Swrve still does all that, but we now go further. We allow our customers to define all the events that are collected, and interrogate them in any way they see fit. As a result, it’s the most powerful mobile analytics tool on the planet.

Let’s take a deeper look at what it is and what the key benefits are:

Fully Understand Your Customers

As noted above, if you understand your customers, you can provide them with better services, anticipate their needs and, heck, even exceed their expectations. Ultimately that’s going to improve loyalty to your brand and increase revenue for your business.

But what does it really mean to understand your customers? At heart it means getting down to the individual level and being able to ask any question - and get a sensible answer back. Questions like these, for example:

• Where are my most valuable customers coming from, who are they, and what paths do they typically take on the way to VIP status?
• What are common characteristics of customers that churned last month?
• What is the upgrade rate to the premium plan on app version 6.0, and is there any specific actions that typically take place before upgrade?

Being able to answer these questions with answers chiselled from cold, hard data enables businesses to act with precision on problem areas, and apply what is successful to other areas of user experience. And there is no limit to what can be asked, meaning there are no limits on understanding.

Find Out What You Need To Know When It Matters

Premium Analytics enables better and faster access to your data, so you can find out what you need to know within a matter of seconds - and the data you’re interrogating is up-to-the-second accurate. That matters, because things change quickly in mobile. So simple SQL queries give you the ability to identify threats and opportunities to your mobile business when it matters, before it is too late.

For example, if you identify which individual users are likely to churn this week, then you can immediately set about taking action to retain those users, for instance with re-onboarding or a special offer.

And as Premium Analytics is integrated with the entire Swrve marketing suite, you’ll be able to take action right from the Swrve dashboard with zero set-up overhead, in an easy-to-use interface that you are already familiar with. In other words, closing the loop from data collection, to understanding, to targeted action is now a matter of seconds. In the alternative world of standalone data mining and marketing functions, you could be talking weeks.

Utilise More Mobile Data Than Anyone Else - And Data From Everywhere

Any analytics package is only as good as the data that goes in. Every touch and decision by every user is tracked - and Swrve collects billions of mobile events every day - more data than any other mobile marketing platform on the planet.  

But more than this, Swrve can take data from multiple and multi-channel sources, enabling your team to get the full picture relating to how consumers behave in every channel that matters to your business - be it email, web, social, SMS, advertising. The benefits of this are huge: removing data silos across channels, developing more holistic predictive models and creating multi-channel customer journey views. A true 360° customer view.

The downstream effect of this cannot be underestimated. Customers expect truly ‘joined up’ experiences across multiple channels. With multi-channel data at your fingertips, you can deliver.