Friends and colleagues,

Today, I am thrilled to announce that Swrve has been acquired by MessageGears, a leading email marketing solution provider for some of the world’s biggest B2C brands. This exciting new chapter for us will bring tremendous benefits to our team, our customers, and large enterprise businesses across the globe.

MessageGears brings a truly unique approach to cross-channel marketing technology. Their customer engagement platform attaches directly to a brand’s existing data source of truth instead of needing companies to copy and transfer zero- and first-party data into their system (like other marketing clouds and email providers require). They’re known for being the email marketing platform of choice for major brands such as Expedia, Indeed, OpenTable, Party City, Rakuten, and T-Mobile.

Their team shares our commitment to innovation and excellence. Their resources and expertise will enable us to accelerate the development of our products and services and reach even more people with our solutions. Swrve and MessageGears’ industry-first combination will drive greater app success for brands and unlock huge value for global enterprises. 

Swrve and MessageGears customers will quickly benefit from access to new technology and expanded expertise, helping them attract, grow, and retain more valuable customers. By connecting Swrve’s app marketing capabilities with MessageGears’ technology, brands can optimize value across the entire mobile app lifecycle, driving greater retention, engagement, loyalty, and monetization.

This will also provide new and exciting career opportunities for our team members. Our team of talented people is a big part of what attracted MessageGears to Swrve. I feel very lucky that we join a business whose values and culture align so well with ours. MessageGears has a strong track record of investing in the growth and development of its employees and has been recognized year after year as one of the top places to work in North America. Swrve’s international footprint will expand that recognition globally. We could not have found a better home.

Hyper-personalized digital engagement at scale has never been more critical to get right. Together, Swrve and MessageGears address this need and will continue to drive innovation in this space. I’m incredibly excited to be joining the MessageGears family!

Lisa Cleary

CEO, Swrve