Everyone knows A/B testing is the smart way to deliver best possible experiences on mobile - and retention and revenue to match.

But which A/B tests should you be running? There are thousands of possibilities - but fortunately we've run thousands of tests! And we're about to lift the lid on just how you can see the greatest results in your mobile app.

We cover a variety of topics including:

  • How to structure an A/B testing program
  • What you should be testing
  • How to interpret your results
  • And much more!