Conventional pay TV continues to decline. Every month, half a million US consumers abandon traditional paid TV bundles in favor of streaming media direct from content providers across a range of streaming media devices and smart TVs.
But to grow and keep subscribers, brands need to convert attention into long-lasting subscriptions and relationships.
Swrve is the only customer engagement solution that connects the world's leading brands with their subscribers across platforms, from mobile to web to TV (Roku, Amazon Fire TV, Apple TV, Android TV, and Smart TV). Our customers like Cinedigm, and Hopster have seen some incredible results using our platform, such as 3x more engagement— and we’d like to share our learnings with you.
Join James Gaitskell, Senior Director, Europe, and Daniel Daultier, Media and Telecom Industry Lead at Salesforce as they explore the paradox of why the TV screen is often overlooked as a channel for communication, nudging, and data gathering. Brands in media streaming, digital TV, and on-demand TV will take away key insights on:
- How the TV screen can be your best channel for communication, nudging and data gathering
- How Pirate Metrics (AARRR) can help you plan and orchestrate embedded TV experiences
- How AI and machine learning can help drive personalized 1:1 journeys across channels, devices, and platforms.
Access the webinar on-demand now by following this link.