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Resources

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Case Studies

Thought Leadership

Resources

Driving Engagement and Reducing Churn in Digital Streaming

Whitepaper

Pay TV is in decline. Get strategies to engage and retain your digital audience in this guide.

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Resources

Build VS. Buy: The 2020 Mobile Marketing Buyer’s Guide

Whitepaper

Avoid an expensive headache by answering these important questions.

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Resources

5 Campaigns that Drive Revenues in Mobile Games

Whitepaper

Learn what the world's leading games know—and you don't.

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Resources

Increasing Customer LTV on Mobile

Whitepaper

Swrve's customers drive ROI quarter after quarter using these tried-and-true campaign practices.

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Resources

Global Telecom Multichannel Marketing Strategies

Whitepaper

Real campaigns and real results from Swrve telecom customers.

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Webinars

Resources
play

Learn how to deepen relationships with your customers via dynamic, personalized multichannel campaigns

Resources
play

This webinar will show you how to drive loyalty and revenue​ in the finance industry in this multichannel era.

Resources
play

A webinar co-hosted by Barry Nolan, Swrve CSO, Comcast and Parks Associates

Blog

Black Friday 2022: Mobile Proves a Big Hit

Black Friday 2022: Mobile Proves a Big Hit

The first half of November was a worrying time for retailers as online sales for the first three weeks of the month remained...

Swrve Quarterly: Autumn Product Roundup

Swrve Quarterly: Autumn Product Roundup

Welcome to Swrve Quarterly, where we showcase our key product innovations and updates from the previous quarter. In this edi...

Top Tips for Sending Black Friday Push Notifications

Top Tips for Sending Black Friday Push Notifications

The biggest shopping event of the year is almost upon us. BFCM (Black Friday, Cyber Monday) represents a four-day fest of th...

Permanent TSB Uses In-App Messaging to Enhance Its Social Impact and Encourage Customer Participation in Community Programming

Permanent TSB Uses In-App Messaging to Enhance Its Social Impact and Encourage Customer Participation in Community Programming

Permanent TSB has a long banking history in Irish communities, with roots that stretch back over 200 years. Throughout this ...

Push Notifications: Copywriting Tips for Better Engagement

Push Notifications: Copywriting Tips for Better Engagement

With the average mobile app losing 73% of new users within 48 hours of downloading, retention is the true growth engine for ...

Android 13: Getting Ready for Push Notification Opt-Ins

Android 13: Getting Ready for Push Notification Opt-Ins

On 15 August, Google released the 2022 iteration of its mobile operating system, arriving after four beta cycles and a previ...

Increasing Engagement With Location-Based Push Notifications

Increasing Engagement With Location-Based Push Notifications

The key to making push notifications engaging (rather than alienating) lies in them being personalized, relevant, and timely...

Product Update: Triggered Push Campaigns

Product Update: Triggered Push Campaigns

Today’s mobile users are quick to uninstall and move on if they are not getting value from the apps they download. Fai...