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Resources

Resources

Blueprints

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

Blueprints

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Reducing Cart Abandonment

Reducing Cart Abandonment

Blueprints

Advice on how to convert purchases that otherwise would have been lost.

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Creating Ad to App Experiences

Creating Ad to App Experiences

Blueprints

Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.

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How to Build Relevance with Location-Based Campaigns

How to Build Relevance with Location-Based Campaigns

Blueprints

Leverage your customers' location data to influence more contextual, personally relevant interactions.

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Reimagining Customer Satisfaction

Reimagining Customer Satisfaction

Blueprints

It’s vital for any business to have a clear handle on customer satisfaction.

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Increasing Engagement with iOS Push Notifications

Increasing Engagement with iOS Push Notifications

Blueprints

Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.

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How to Increase Your App Store Rating

How to Increase Your App Store Rating

Blueprints

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Blueprints

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Blueprints

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.

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Turning Service Messages into Your Best Marketing

Turning Service Messages into Your Best Marketing

Blueprints

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.

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Case Studies

Thought Leadership

Resources

Driving Engagement and Reducing Churn in Digital Streaming

Whitepaper

Pay TV is in decline. Get strategies to engage and retain your digital audience in this guide.

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Resources

Build VS. Buy: The 2020 Mobile Marketing Buyer’s Guide

Whitepaper

Avoid an expensive headache by answering these important questions.

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Resources

5 Campaigns that Drive Revenues in Mobile Games

Whitepaper

Learn what the world's leading games know—and you don't.

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Resources

Increasing Customer LTV on Mobile

Whitepaper

Swrve's customers drive ROI quarter after quarter using these tried-and-true campaign practices.

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Resources

Global Telecom Multichannel Marketing Strategies

Whitepaper

Real campaigns and real results from Swrve telecom customers.

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Webinars

Resources
play

Learn how to deepen relationships with your customers via dynamic, personalized multichannel campaigns

Resources
play

This webinar will show you how to drive loyalty and revenue​ in the finance industry in this multichannel era.

Resources
play

A webinar co-hosted by Barry Nolan, Swrve CSO, Comcast and Parks Associates

Blog

Product Update: Triggered Push Campaigns

Product Update: Triggered Push Campaigns

Today’s mobile users are quick to uninstall and move on if they are not getting value from the apps they download. Fai...

In-App Messaging: Use Cases and Proven Examples

In-App Messaging: Use Cases and Proven Examples

In-app messaging is a crucial component of a strong customer engagement strategy—one that reaches users at the right t...

The Best Ways to Reduce Your Mobile App Churn Rate

The Best Ways to Reduce Your Mobile App Churn Rate

In today’s competitive market, apps are spending more on acquiring new users, meaning churn is more costly than it use...

Product Update: Animated GIF Support for In-App Messages

Product Update: Animated GIF Support for In-App Messages

Have you been looking for new and innovative ways to enhance your in-app messaging campaigns? Something fun, engaging, and m...

5 Ways to Use Tooltips to Improve the App Experience

5 Ways to Use Tooltips to Improve the App Experience

Even basic tooltips help enhance the user experience by guiding users through your app and minimizing friction. But only whe...

Funky Pigeon Achieves 15% Engagement Rate With Revenue-Driven In-App Message

Funky Pigeon Achieves 15% Engagement Rate With Revenue-Driven In-App Message

If you ask any British consumer where to buy personalized greetings cards online, their answer will likely be Funky Pigeon. ...

Tips to Increase and Improve Your App Store Ratings

Tips to Increase and Improve Your App Store Ratings

There’s an app for that. What started as a phrase coined by Apple in 2009 to show the multitude of apps available for ...

Product Update: Campaign Holdouts

Product Update: Campaign Holdouts

As marketers, we’re always trying to prove and improve our impact. With every campaign we launch, audience we target, ...