First-Time User Experience (FTUE)
The simplest way to grow your mobile business - optimize your app's first-time user experience.
Reducing Cart Abandonment
Advice on how to convert purchases that otherwise would have been lost.
Creating Ad to App Experiences
Deliver seamless onboarding experiences directly from the Facebook or Instagram ad your user clicked on.
How to Build Relevance with Location-Based Campaigns
Leverage your customers' location data to influence more contextual, personally relevant interactions.
Reimagining Customer Satisfaction
It’s vital for any business to have a clear handle on customer satisfaction.
Increasing Engagement with iOS Push Notifications
Sending push notifications is a balancing act. Here's how to increase engagement with push notifications on iOS.
How to Increase Your App Store Rating
App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.
How to Manage Effective A/B Testing
Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.
How to Encourage Feature Adoption and Usage
Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.
Turning Service Messages into Your Best Marketing
Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.