Take your mobile-first messaging to the next level, and turn players into payers
Explore SwrveSwrve’s heritage in optimizing player experiences makes it the only platform games need to build compelling, hyper-relevant campaigns. Swrve’s Unity SDK, robust set of APIs, and processing power of over 14 billion interactions daily make it the unparalleled platform for games to scale relevant communications confidently over millions of players in real time.
"Swrve’s real-time behavioral analytics, dynamic segmentation, and localized personalization all operate simultaneously and at exceptional speed and scale. That alone has given our team the flexibility and agility needed to speak to players and take relevant action exactly when and where it counts for our bottom line."
- Maxim Kirilenko, Business Development Director at Playrix
One of the gaming industry’s greatest challenges is that on average, Day 1 Retention* is just 34%. Increase Day 1 retention (and beyond) by ensuring the first five minutes are as compelling and effective as possible with A/B tested content and creative, as well as all aspects of the user interface, and user experience.
It’s not good enough to simply assume that your game will naturally lead people to conversion. With Swrve you can deliver targeted, relevant campaigns, delivered via push notifications and in-app messages, that present players with clear motivations for spending their money.
With 60% of all the money games companies earn coming from just 0.15% of their players, it’s important that games treat that cohort as VIPs. With Swrve, segment and target this group with customized events and create a better, more elevated customer experience with personal, hyper-relevant campaigns.
Blizzard, Nukebox Studios, EA Games, and Playrix are among the many leading global brands that partner with Swrve to identify, predict, and respond to the needs of each individual player in real time, delivering relevant messaging across games.
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