A/B Test, Iterate, and Optimize

Create and Send High-Value Customer Experiences

request demo

Find Out What Works

In the world of mobile marketing and customer engagement, you’re often just a few A/B tests away from discovering high-performing customer experiences that will deliver immediate and recurring revenue for your brand. Swrve supports experimentation with enterprise-grade A/B testing tools that help brands deliver smarter, more relevant experiences in real time.

Real-time Relevance

Swrve combines rich, real-time customer data with enterprise-grade triggering and targeting to help brands identify, interpret, and act on the needs of individual mobile customers as they occur in real time.

Relevant Everywhere

Swrve is built to support messaging across mobile, web, email, and popular OTT platforms, ensuring brands deliver relevant experiences wherever and whenever their customers choose to interact with them.

Rapid time to Relevance

Swrve integrates seamlessly with all major marketing and business platforms (including Oracle Marketing Cloud, Salesforce, Adobe, and more). We maximize the potential of existing data to support and amplify your brand’s specific business objectives.

Optimize Customer Journeys in Real Time

Smart A/B testing requires tools that can scale to fit the needs of your business. That’s why global brands rely on Swrve to A/B test their way to improving on core KPIs and exceeding customer expectations. Swrve gives you real-time answers and the confidence to ensure you’re on the right path.

Optimize Customer Journeys in Real Time


Teams can test, measure, and iterate on as many as 10 UX resource variants at a time to reveal different aspects of performance such as the number of opens and clicks, behaviors that followed, and revenue generated by each variant.


Our all-in-one platform includes Autopilot, Swrve’s AI engine, which helps brands schedule and deliver messaging at optimal times of engagement, optimize individual journeys, messaging frequencies, and UX and UI elements across devices.


One major global publisher, used A/B testing in Swrve to develop and refine their highest-performing paywall campaign, one that increased total subscription revenues by 20% in a single business quarter.

Swrve was recognized as a Leader in the Magic Quadrant following Gartner’s independent evaluation of 15 digital mobile marketing platforms.
view report

Proactive Insights and Campaign Management

It’s important to act quickly when new A/B testing insights come in. Too many teams waste precious time searching for ways to implement changes and miss out on immediate opportunities for growth. Using Swrve, you have the ability to refine customer experiences as soon as they have them with real-time relevance.

Proactive Insights and Campaign Management


Swrve offers real-time performance assessments and trend reports to help teams take action on new insights at any time. Our platform processes over 14 billion data points daily to give a real-time view of customer interactions, campaign developments, experiment outcomes, segment updates, and more.


Swrve’s main dashboard features, including optimization (UX, A/B tests), analytics (trend reports, results), and management (segments, audiences), can be easily seen and managed from one centralized list view that can be filtered with ease.


As soon as you’ve uncovered your best-performing experiences, you can schedule and deliver these messages across channels in response to events happening across mobile, web and OTT platforms as they occur in real time.

Discover how Cox Communications used machine learning and A/B testing to add greater precision to targeting, resulting in a 220% increase in engagement.

get details