Swrve is the secret ingredient in the Facebook and Instagram advertising experience. Our enterprise-grade, BI-level targeting and triggering allows brands to deliver pixel-perfect in-app experiences the instant a user clicks on an ad. This opens the door for teams to capitalize on opportunities brought in by Facebook and Instagram with campaigns customized to fit their interests.
According to research from Adjust, the average app user only keeps a new app for 6 days before losing interest and uninstalling. But that’s where ad-to-app continuity comes in: smart, timely Facebook and Instagram ads that connect directly to hyper-relevant in-app experiences will intrigue users, and incentivize them to continue in their onboarding, user activation, and overall journey with your brand.
You’ll never lose track of a new user. Facebook and Instagram ad sources become part of real-time, 360° user profiles compiled from data across Swrve SDKs. This source data combined with the 14 billion data points captured, processed, and segmented in real-time every single day in Swrve.
Deliver rich, multi-page onboarding flows to new, ad-triggered sources that capture valuable user permissions, preferences, and insights around specific app interests and goals. All information gained in these flows gets imported instantly into Swrve to add greater precision to segmentation and targeting across campaigns.
Ad-to-app continuity creates cohesive brand experiences that set the perfect foundation for new customer relationships. Results include smarter, more refined onboarding, increases in opt-ins for other channels like mobile push, and larger, more consistent in-app conversions over time.