According to a study done by Deloitte, we glance at our phones an average of 52 times a day. Many of us are checking the time, looking at texts, and/or spending time in our go-to apps. Now imagine looking down at a personalized, interactive push displaying a special offer on something you actually want. Now imagine a helpful reminder, or a meaningful alert. The list goes on and on—all of it possible with the Swrve push and SMS messaging suite.
By adopting a strategic approach to push and SMS campaigns, you’ll be meeting customers on their terms (mobile) with a personalized message that meets their needs, interests, and expectations. With Swrve, you’ll have the ability to make mobile push and SMS messaging a critical part of any customer journey, and use it to drive business outcomes for your brand. Here’s our strategy:
The use cases for push notifications are endless. They’re dynamic enough to begin and extend an entire customer journey, and handy enough to deliver a subtle nudge in the right direction. And you’re sure to stand out from other notifications with Swrve’s suite of rich imagery, GIFs, push action buttons, deep linking, and more. Here’s how to use Swrve push campaigns to increase engagement for your brand:
Send promotional push notifications that include time-sensitive deals, special offers, and news around what’s new in your app. Use Swrve to segment audiences, determine high-value messaging with A/B testing, and schedule during optimal times of engagement using Swrve’s powerful AI.
Exceed customer expectations with web push notifications that offer guidance, giving web users relevant alerts, reminders, and deep linking that sends them to websites that aid in their experience with your brand.
Deliver messaging about upgrades, special rewards, loyalty points, and more via mobile push. These kinds of messages are sure to keep your app users coming back for more.
We stay relevant with our players because we can be so immediate. Maggie McLean, Producer at Uken Games