84% of consumers say most communications they receive from businesses are irrelevant. 52% switch brands because experiences are not personalized.
Today's marketing demands relevance. Swrve enables marketing teams with powerful microtargeting capabilities on real-time behavioral data from any source, incorporating any combination of events, recency, and frequency to create audiences of real intent.
According to Accenture, over $1 trillion is lost to competitors because business messaging is not relevant to customers in their moment of need.
As Swrve processes user behaviors in real-time, customer interactions fire automatically — on any channel — the instant targeting and triggering conditions are met. This means that your brand is always present, always ready to interact in these micromoments of customer need.
Today's consumers use a multitude of channels - desktop/mobile, web/mobile apps, SMS/messaging apps, and so on. This has created communication silos - customer interacts on one channel, business communicates through another.
Swrve enables marketers to unify campaigns with shared targeting, triggering, personalization and workflow across channels, including mobile in-app and push messaging, web messaging, email, SMS and messaging through video streaming platforms like Apple TV, Android TV, and Roku.
With just the click of a button, Swrve's Autopilot AI will deliver each message to each customer at the optimal time for them. Swrve clients entrust Autopilot optimal time delivery to handle 70 percent of all scheduled messages. Most clients achieve double or triple engagement rates compared to manual scheduling.
Orchestrated and microtargeted multi-channel campaigns massively increase engagement rates over standard approaches. Customers typically see uplifts ranging from 45% to 355% over traditional approaches.