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The Future of Financial Services

One quote from the CIO of a large retail consumer bank (and Swrve customer) perfectly sums up the transformation of consumer finance.

“In any one minute, we've more customers in our mobile app than in our entire branch network in a week. Customers open the app nearly every day, and stay for an average of 17 seconds.”

Consumer finance is a mobile-first world. With that come many new challenges and opportunities.

The Future of Financial Services	The Future of Financial Services	The Future of Financial Services	The Future of Financial Services
Mobile-First Financial Services

Mobile-First Financial Services

Today it is the mobile app—not the branch or website—where most customers go to check balances, move money, deposit checks or pay a bill.  

Mobile-first customers place totally new demands on mobile-marketing. When all your prospects and customers live behind a mobile-app, how do you acquire them, how do you onboard and activate new users, how do you cross-sell, and how do you effectively engage?

Mobile-first marketing

To compete, financial marketers are racing to add new campaign approaches that deliver hyper-relevant messages at scale to millions of “segments of one”, across all channel touch points:

  • Dynamic microtargeting uses real-time analysis of behavioral and profile data to determine which individual customers should get which message or experience. 
  • Real-time triggering of messages and experiences through the right channel based on behavioral signals of receptiveness and intent in a given moment
  • Real-time delivery across customer channels and devices to deliver messages and render experiences 
Mobile-first marketing
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Experience that Matters

Experience that Matters

Swrve has a deep experience in the financial services industry with deployments with major consumer banks, credit unions, credit card issuers, foreign exchange providers, trading platforms and insurance companies.

Swrve's worldwide partnership with Mastercard helps deploy and support mobile-first solutions to Mastercard's global customer base.

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Common Challenges for Financial Services Brands

Swrve Helps Our Customers:

Acquire

Acquire

Drive increased app downloads by connecting to app install campaigns Personalize onboarding matched to your acquisition campaigns.

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Onboard & Convert

Onboard & Convert

Increase conversion of new users to register customers Customized and personalized onboarding experiences to improve activation Deliver contextual education in-app

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Engage & Retain

Engage & Retain

Deliver transactional messaging - balance alerts, notifications Deep behavioral segmentation Orchestrate multi-channel communications between e-mail, SMS, mobile app push and In App notifications and browser or web push notifications on the desktop

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Cross Sell & Monetize

Cross Sell & Monetize

Cross-sell new loans, credit card services or savings products.

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Messaging

Messaging

Increase app store ratings/reviews Drive more social sharing

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Adam Warburton
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“We wanted a tool where we could take all of our offline data and marry it with all our mobile data and make those insights actionable and do it at enterprise scale. When we looked at tools that were capable of doing that, Swrve really stood head and shoulders above all other potential solutions. There’s obviously other tools in the market but together with their service obsession, Serve has few peers”

Adam Warburton
Head of Mobile - Travelex

Deployment Services and Partners

  • Swrve offers an in-depth and flexible Customer Success engagement model.  As part of Swrve’s platform pricing all customer receive a dedicated team to integrate, deploy and train our customers.  
  • We pride ourselves that 90% of Swrve customers are up and running and have initial use cases deployed with 60-days period with 100% customer satisfaction.
  • Swrve also offers a range of additional fee-based services detailed here:

If you are looking for more, Swrve has deployment partnerships with leading Systems Integrators, like Accenture, Deloitte Digital and more specialized practices, as well as Digital and Media Agencies.

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Swrve Deployment Services and Partners

How to Take Financial Services to the Next Level

Swrve How To Manage Scheduled & Unscheduled Outages On Mobile

How To Manage Scheduled & Unscheduled Outages On Mobile

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Swrve How To Manage Scheduled & Unscheduled Outages On Mobile
Swrve How To Test And Release New Features To Your Mobile App

How To Test And Release New Features To Your Mobile App

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Swrve How To Test And Release New Features To Your Mobile App
Swrve First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

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Swrve First-Time User Experience (FTUE)

It's time to take a look at Swrve in action!

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