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The changing media landscape

Pay TV is in decline. Every quarter, millions of consumers abandon traditional paid TV bundles in favor of streaming media directly from content providers. Consumers spend two hours every day streaming on OTT devices (Roku, Apple TV, Android TV).

In the world of music, Spotify alone boasts 70 million paying subscribers. Leading newspapers have rebuilt their models around paywalls and subscriptions.

The changing media landscape The changing media landscape The changing media landscape The changing media landscape
Building direct relationships with today's consumers

Building direct relationships with today's consumers

This changing world brings both challenges and opportunities. The opportunity is a direct, profitable relationship with each consumer.

The challenge is instantly making connections consumer by consumer, across all the platforms modern consumers use. Media brands are in a race to compete for moments of engagement with new campaign approaches that deliver hyper-relevant messages at scale to millions of “segments of one”.

New Marketing for new media

Increasing activation—reducing customer activation cost. Increasing engagement—reducing churn. These are the lifeblood of modern media businesses.

Swrve allows marketers to understand consumer behaviors at scale—what people do, when, where and across mobile, web, apps, TV channels— and make connections that translate data into insights.  

Swrve then lets marketers unlock this real-time flow of actionable insights to deliver personalized cross-channel consumer journeys and win more moments of engagement that matter for your business.

New Marketing for new media
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Common Challenges for Media & Entertainment Marketers

Swrve Helps Our Customers:

Acquire & Activate

Acquire & Activate

Strategies proven to increase user acquisition, reduce Customer Acquisition Cost (CAC), and convert more users into paying subscribers.

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Onboard & Nurture

Onboard & Nurture

95%+ of new users never convert to subscribers. Deploying Swrve, media companies have optimized first-time experiences and nurtured users through to subscription, and grown new user activations by 132%

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Engage & Retain

Engage & Retain

Win more moments of engagement across all your platforms - web, mobile, TV. Deploy new campaign approaches that deliver hyper-relevant messages at scale to millions of “segments of one”.

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Monetize & Grow

Monetize & Grow

Today's battle for monetization is won and lost in micro-moments—intent-driven moments of decision-making that occur throughout a consumers journey with a brand.

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Cross-Platform Reach

Cross-platform reach

Sync both data and engagement across all channels, mobile, e-mail, web, and OTT (Apple TV, Android TV, and Roku). 

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Why Swrve?

Swrve has a deep set of experience with media and entertainment, including:

  • Over-the-top Media Streaming Providers
  • Global entertainment companies
  • Publishers and Newspapers
  • TV and Movie Studios
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Swrve Why Swrve?

How to Take Media Engagement and Subscriber Retention to Another Level

Swrve Driving Subscriptions In Digital Streaming Media

Driving Subscriptions In Digital Streaming Media

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Swrve Driving Subscriptions In Digital Streaming Media
Swrve How To Drive Subscriptions Using Free Trials

How To Drive Subscriptions Using Free Trials

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Swrve How To Drive Subscriptions Using Free Trials
Swrve How To Deliver A Seamless Multichannel Experience

How To Deliver A Seamless Multichannel Experience

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Swrve How To Deliver A Seamless Multichannel Experience

It's time to take a look at Swrve in action!

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