Swrve Do you have a live 360° view of every customer and prospect? Swrve Do you have a live 360° view of every customer and prospect?

Do you have a live 360° view of every customer and prospect?

Swrve consolidates customer behavioral data in real-time every conceivable source - web apps, mobile apps, CRMs, transaction engines.

This means the marketer can monetize off a live 360° view of every customer:

  • Before: Create microtargeted audiences to target with tailored cross-channel messages.
  • During: Interact with, and influence, users during the purchase flow
  • After: Automate messaging depending on the outcome of the purchase event.

Win more moments of monetization

When selling, context matters as much as the communication.

Understanding, targeting and triggering off the context enables marketers to be there for customers and prospects in moments of need.

  • Has a user just landed from a Facebook Advert?
  • Is a prospect near the store?
  • Has a user just completed their third search for the same item in the past two days?
  • Has somebody forgotten an item in his or her cart?

Swrve Win more moments of monetization Swrve Win more moments of monetization
Unlock and target true customer intent.

Unlock and target true customer intent.

"Events" (e.g., flight purchase) are helpful in understanding customer behavior. However, true customer intent is only found when querying the "event payloads" (e.g., purchased LON/DUB return flight next week, no seat bought, purchased a window seat 4 times in last 5 flights). With Swrve's payload targeting, marketers can tap these BI-like capabilities and seamlessly insert into their campaign workflows.

Swrve Unlock and target true customer intent.
Swrve Unlock and target true customer intent.

Leverage Artificial Intelligence to predict who's about to churn

Artificial intelligence (AI) technology pervades the Swrve platform, continually analyzing the streams of customer data. 

One AI suite enables marketers to automatically predict individuals whose behavior shows a strong propensity to churn, and then deploy campaigns across channels to help retain customers before they leave.

Swrve - mobile graph
Swrve Leverage Artificial Intelligence to predict who's about to churn
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Swrve Leverage Artificial Intelligence to predict who's about to churn
Test and refine the purchase user experience

Test and refine the purchase user experience

In mobile more so than any other channel, it is critical to test and optimize the purchase user experience. Minute variations in UX, wording, call-to-action, button placement/color/size often have a meaningful impact on conversion. With Swrve, marketers can test any aspect of the user experience. Machine learning and AI produce statistically meaningful test results to enable better, faster and data-driven UX decision.

Swrve Test and refine the purchase user experience
Swrve Test and refine the purchase user experience
Combine date and behavioral based targeting Combine date and behavioral based targeting
Swrve Combine date and behavioral based targeting

Combine date and behavioral based targeting

Date triggered messaging – for example, an email five days before the end of a free trial period - is proven to be effective in increasing conversion.  With Swrve, marketers can not only trigger campaign using date triggering but also personalize based on each person's behavior. 

In this way, a person who hasn't fully engaged in the service during the free trial, and is likely to churn, will be offered a discounted offer, whereas an individual who's fully active during the trial period, recieves standard pricing.

Swrve The examples above have all driven significant increases in revenue. Swrve The examples above have all driven significant increases in revenue.

The examples above have all driven significant increases in revenue.

Some examples from Swrve clients:

  • An airline converted 15% of users who abandoned a purchase
  • A telco sold an incremental 1 million pre-paid plans using messaging
  • A media business converted 27% more users from free to paid subscription by optimizing their paywall

It's time to take a look at Swrve in action!

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