Swrve consolidates customer behavioral data in real-time every conceivable source - web apps, mobile apps, CRMs, transaction engines.
This means the marketer can monetize off a live 360° view of every customer:
When selling, context matters as much as the communication.
Understanding, targeting and triggering off the context enables marketers to be there for customers and prospects in moments of need.
"Events" (e.g., flight purchase) are helpful in understanding customer behavior. However, true customer intent is only found when querying the "event payloads" (e.g., purchased LON/DUB return flight next week, no seat bought, purchased a window seat 4 times in last 5 flights). With Swrve's payload targeting, marketers can tap these BI-like capabilities and seamlessly insert into their campaign workflows.
Artificial intelligence (AI) technology pervades the Swrve platform, continually analyzing the streams of customer data.
One AI suite enables marketers to automatically predict individuals whose behavior shows a strong propensity to churn, and then deploy campaigns across channels to help retain customers before they leave.
In mobile more so than any other channel, it is critical to test and optimize the purchase user experience. Minute variations in UX, wording, call-to-action, button placement/color/size often have a meaningful impact on conversion. With Swrve, marketers can test any aspect of the user experience. Machine learning and AI produce statistically meaningful test results to enable better, faster and data-driven UX decision.
Date triggered messaging – for example, an email five days before the end of a free trial period - is proven to be effective in increasing conversion. With Swrve, marketers can not only trigger campaign using date triggering but also personalize based on each person's behavior.
In this way, a person who hasn't fully engaged in the service during the free trial, and is likely to churn, will be offered a discounted offer, whereas an individual who's fully active during the trial period, recieves standard pricing.
Some examples from Swrve clients: