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The brave new era of telecoms

Against the backdrop of profit pools declining, mobile and fixed services converging, and ever more new bundles offered, Telecom operators are waging a war for connectivity and customer intimacy. Power has shifted to the consumer—it’s easier than ever for them to switch brands.

The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need.

The brave new era of telecoms The brave new era of telecoms The brave new era of telecoms The brave new era of telecoms
Personalize the customer experience

Personalize the customer experience

As the boundaries between telecoms, OTT and media providers continue to fade, delivering poor experiences will damage your bottom line. 52% of consumers say they’re likely to switch brands if they can get a better experience elsewhere. On the plus side, even a 5% reduction in churn will boost profitability 25%-95%. 

Core to great customer experiences is to make every customer engagement relevant.  Swrve enables telecom marketers to deploy “segment-of-one” campaigns at scale, meaning the pre-pay customer likely to churn is on one campaign cadence, and the contract customer with a propensity for an upgrade to an iPhone X receives a totally different one.

Win more moments of engagement

Today's battle for engagement is won and lost in the I want-to-know, I want-to-check, and I want-to-buy micro-moments that are game changers for both consumers and brands. 

Winning more moments of engagement starts with understanding the deep streams of behavioral event data and using to target audiences, trigger messages, and personalize content for more relevant interactions across mobile, web and app channels modern consumers prefer.

Win more moments of engagement
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Common Challenges for Telecom Operators

Swrve Helps Our Customers:

Acquire and Onboard

Acquire and Onboard

Drive increased app downloads with personalized, targeted social ads Personally onboard and activate every new user across all your channels; all optimized through machine learning A/B testing.

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Engage and Retain

Engage and Retain

Build out behavioral segments-of-one - all without BI and at Telco scale. Orchestrate multi-channel communications between e-mail, SMS, mobile app push and in-app notifications and browser or web push notifications on the desktop.

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Cross-Sell & Monetize

Cross-Sell & Monetize

Increase retention via handset upgrades and new plans or services. Take events and signals from “Next-Best-Action” engines and deliver personalized offers across multiple channels Automatically identify when users are likely to churn.

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Support and Customer Sat

Support and Customer Sat

Improve on-time bill payment via transactional reminders Migrate users to online statements from paper Reduce call volume with predictive support Conduct customer satisfaction surveys

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Advocate

Advocate

Increase app store ratings/reviews Easily integrate with your customer support system and communication of support queries through your apps. Enhance social sharing.

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Peter Lloyd
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“In our business, timely and relevant engagement is the difference between subscriber retention and customer churn. We scoured the market for partners who had an enterprise grade solution and could help drive real business results. We’re thrilled we chose Swrve because they stand heads and tails above the rest of the market and the results speak for themselves”

Peter Lloyd
Director of Marketing

Deployment Services and Partners

  • Every customer is supported with a dedicated team to integrate, deploy and train
  • 90% of Swrve customers are live and campaign ready with 60-days.
  • Swrve also offers a range of additional consulting services.
  • In addition, Swrve  deployment partners include Accenture, Deloitte Digital and more specialized practices, as well as Digital and Media Agencies.
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Swrve Deployment Services and Partners

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It's time to take a look at Swrve in action!

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