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The changing travel landscape

A new breed of mobile-savvy traveler with heightened expectations is changing the travel and hospitality industry. 

One shift is the purchase journey—last year 40% of travel sales came through mobile channels.  This is forecast to hit 50% by 2021.

The other shift is throughout the actual journey itself where the smartphone and operational messaging combine to radically enhance the passengers travel experience.

The changing travel landscape The changing travel landscape The changing travel landscape The changing travel landscape
The purchase journey—growing core and ancillary revenues

The purchase journey—growing core and ancillary revenues

By generating deeper insights into customer intent, Airlines have used Swrve to increase core revenues. For example, through automated behavioral campaigns, 14.5% of people who abandoned a search subsequently purchased.

Or through automating mobile messaging around confirmed travel events, Airlines increased mobile ancillary revenues by 30%-50%.

The actual journey—enhancing the travel experience

By triggering personalized mobile messaging through the travel events, Airlines can fundamentally transform the customer experience. 

The range of messaging in use today by Swrve clients include location alerts around check-in, boarding times and gates info to ensure more passengers have a smooth journey, to customer satisfaction surveys the instant they arrive. Each alert delivers one more moment of superior service experience.

The actual journey—enhancing the travel experience
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Unlock customer intent with payload targeting

Unlock customer intent with payload targeting

“Events” (e.g., flight purchase) are helpful in understanding customer behavior. 

However, true customer intent is only found when querying the “event payloads” (e.g., purchased LON/DUB return flight next week, no seat bought, purchased a window seat four times in last five trips). With Swrve's payload targeting, Airline marketers can tap these BI-like capabilities and seamlessly insert into their campaign workflows.

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Common Challenges for Airlines & Travel Marketers

Swrve Helps Our Customers:

Acquire

Acquire

  • Drive increased app downloads by connecting to app install campaigns
  • Personalize onboarding matched to your acquisition campaigns.

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OnBoard & Convert

OnBoard & Convert

  • Customized and personalized onboarding experiences to improve activation
  • Deploy a behavioral message schedule through to first purchase
  • Secure essential user permissions such as location sharing

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Engage & Retain

Engage & Retain

Personalize offers and messaging to your most engaged users Orchestrate multi-channel communications Build micro-segments based on search and purchase. Perform post booking customer satisfaction surveys

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Cross Sell & Monetize

Cross Sell & Monetize

Cross-sell ancillary services Reduce abandon cart/abandon browse Behavioral targeting of users

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Advocate

Advocate

Increase app store ratings/reviews Drive more social sharing

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Dara Brady
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“We wanted a partner who would come with us on a journey to really push the boundaries of what we could do for our customer base. Swrve stood out in terms of really wanting to work with us to understand what we were trying to do and to really meet the expectations of our customer base”

Dara Brady
Head of Digital & CRM - Ryanair

Deployment Services and Partners

  • Every customer is supported with a dedicated team to integrate, deploy and train
  • 90% of Swrve customers are live and campaign ready with 60-days.
  • Swrve also offers a range of additional consulting services detailed here: Link
  • In addition, Swrve  deployment partners include Accenture, Deloitte Digital (Link here) and more specialized practices (link), as well as Digital and Media Agencies (Link here)
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Swrve Deployment Services and Partners

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Swrve Mobile Surveys: Reimagining Customer Satisfaction

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It's time to take a look at Swrve in action!

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