Real-time Relevance Drives Stronger App Engagement and Retention

Hopster relies on Swrve to safely scale communications and quality content.

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About Hopster

Hopster is an award-winning ad-free kids app offering educational learning games, family-friendly TV shows and music where kids can learn, draw, develop spelling and math skills. For Hopster privacy and safety are a top priority as they promote and share content globally across channels.

Challenge

Key goals of the Hopster team are increased engagement and elevated global mobile outreach. It is critical that their subscription-related notifications are managed and sent in a safe, reliable manner without compromising the quality or safety of their kidSafe and Children’s Online Privacy Protection Act (COPPA).

The Hopster team required a scalable solution that offered A/B testing to safely optimize messaging across multiple brand touchpoints (onboarding, re-engagement, upsells, etc.) and a partner that could seamlessly scale communications over millions of customers in real time across their global user base.

Solution

Swrve’s A/B testing allows a brand to test as many as 10 UX resource variants at a time to reveal number of users who engage, behaviors that followed, and revenue generated by variant.

Using Swrve, Hopster was able to effectively reach and capture new and existing users with dynamic and data-driven in-app and push messaging. Not only did Swrve enable Hopster to more easily promote new content, but also scaled to parents of more than 800,000 families in over 35 countries as individuals.

The Results

With Swrve, Hopster has realized greater visibility and awareness for exclusive discounts, new offers, subscription-related messaging, and new content. They’ve also seen a valuable lift in app sessions and greater time spent in the app on average. Other Hopster and Swrve successes include:

Increases in yearly subscriptions

Exciting insights around Day 5 of onboarding

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