Analytics & Reporting

Analytics & Reporting

Sophisticated insight and understanding: Great communication starts with listening. Swrve collects and presents reports, KPIs and analytics relating to every aspect of your mobile customer experience, against any segment, and then allows you to build and adjust campaigns straight from the dashboard. With Swrve you don’t just read the numbers—you can act on them.

Engagement Metrics and KPIs

Swrve’s analytics capabilities ensure that you’ll always have complete real-time visibility of every aspect of your users’ behavior, even as campaigns progress.

  • Monitor every single app event, by status, segment, time
  • View engagement KPIs—DAU, MAU, sessions, lengths, time
  • View attributes by segment—lifetime spend, level, version, location
  • Filter and annotate reports
Engagement Metrics and KPIs
Analytics & Reporting
Conversion and Funnel Analysis

Conversion and Funnel Analysis

Identify exactly where your app is having success versus where users have issues.

  • Default dashboard gives quick user lifecycle overview
  • Customizable funnels show conversion points or dropoffs
  • Optimize common user processes quickly and easily
Analytics & Reporting

Retention and Cohort Analysis

Get a clear picture of how well users like your app once they start using it, measuring the quality of their experience overall and by segment.

  • Track new users still active at standard time periods
  • Obtain day-N retention data via an export API
  • View cohort analysis to see how retention changes over time
Retention and Cohort Analysis
Analytics & Reporting
Monetization and Attribution Analysis

Monetization and Attribution Analysis

Get campaign details on how much money users are spending and easily identify how successful each campaign has been over time.

  • Track acquisition metrics by referrer channel and campaign
  • View sales by unit, top-selling, spend and revenue
  • View KPIs for revenue, ARPU and ARPPU
  • Track monetized behavior from a campaign or referral
Analytics & Reporting

Premium Analytics

When you just have to know everything, opt for Swrve’s Premium Analytics. For deeper dives and maximum insight, your data mining team needs more than our standard analytics. More information on Premium Analytics is available here.

  • Swrve-hosted data warehouse of your valuable mobile data
  • Use SQL queries to drill down into your data in real-time
  • Uncover attributes of highest-value, and paths to conversion or churn
  • Use results to create new KPIs or custom dashboards
Premium Analytics
Analytics & Reporting

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