Targeting & Segmentation

Targeting & Segmentation

At the heart of Swrve is the world's most sophisticated targeting engine - brining unrivalled customer insight to campaigns across mobile and other emerging channels

The Swrve Intent Engine

Know your customers like never before. Every behavior, every interaction across your digital platforms, captured and converted into real-time customer intent, for the most effective campaigns imaginable.

  • Segment users based on any behavior or event in any channel, including mobile, OTT platforms, desktop and more
  • Combine multiple event types in single queries, with independent frequency and recency constraints
  • All data is up-to-the-minute, meaning results reflect the world as it is now. Vital in fast-moving businesses
  • Run queries - and get results - within the campaign creation process. No waiting, no need for data analyst support, no migration requirement
Targeting & Segmentation
Targeting & Segmentation
The Full Picture

The Full Picture

In addition to targeting based on any combination of events, Swrve also integrates a full range of other segmentation options - giving you total control

  • Segment based on any demographic data you have available, including phone OS
  • Full support for user status metrics, such as total engagement time or current balance - in real-time
  • Build re-targeting campaigns based on response to previous messages
  • Integrate all these variables and more with event targeting to make ultra-granular audiences
Targeting & Segmentation

Fast, Intuitive Audience Building

Swrve enables marketers - or anyone who cares about communication - to build audiences rapidly within the campaign creation process.

  • Full control of audience building within a single easy-to-use dashboard
  • No need for code or SQL queries, no matter how complex the required audience
  • No reliance on third parties, either internal or external
Fast, Intuitive Audience Building

See The Swrve Intention Engine In Action

Targeting & Segmentation
True 1-2-1 Communication

True 1-2-1 Communication

By combining targeting with campaigns triggered by in-app events, Swrve supports the 'campaign of one': marketing as it should be

  • Pre-define target groups and deliver campaigns only to that group when members trigger specific events- in any channel
  • Include location - send campaigns to members of specific groups enter or leave geolocation fences defined in Swrve
  • Send campaigns via API integration with existing segmentation and targeting systems
Targeting & Segmentation

Deliver And Test Personalized Experiences To Target Audiences

Swrve supports the delivery of multiple campaign types to target audiences - and the personalization and testing of experiences to specific audiences

  • Deliver personalized onboarding experiences to specific target groups
  • Develop and test multiple creative approaches for conversion campaigns to multiple audiences
  • Customize and personalize churn and re-engagement programs across multiple channels
  • Personalize and test the native app experience - menus, navigation structures, information architecture etc
Deliver And Test Personalized Experiences To Target Audiences
Targeting & Segmentation

Now View A Demo

It's time to see Swrve in action!

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