Targeting & Segmentation

Targeting & Segmentation

Targeting and segmenting audiences for pinpointed campaigns: Effective marketing is targeted marketing, and targeting requires a deep understanding of each individual to be relevant and drive engagement.

Targeting by Profile and Behavior

Swrve collects any and every user event you care about, then lets you combine it with user profile and demographic data to create sophisticated target audiences.

  • Segment users based on properties, behavior, events and engagement
  • Segment by user status, profile, demographic or device data
  • Precisely combine any attributes using full Boolean logic
  • Retarget based on exposure to prior campaigns
Targeting by Profile and Behavior
Targeting by Profile and Behavior
Targeting & Segmentation
Real-Time Segmentation and Delivery

Real-Time Segmentation and Delivery

Extend the time that users spend in your app via experiences that are triggered by exactly what they’re doing in real-time

  • Capture every user interaction and behavior in real-time
  • Automatic, real-time audiences based on user behavior
  • Real-time triggers by user behavior or action from external systems
Targeting & Segmentation

A/B Testing and Machine Learning

With unique insight into every user, Swrve applies machine learning to the testing of campaign content and native app attributes, ensuring data-driven decision making.

  • Test content variations—text, images, emojis, buttons
  • Test native app attributes-—prices, offers, settings, flows
  • Measure single-event conversions or multiple events over time
  • Target tests at any specific audience of users that you want
  • See faster results with Bayesian machine learning
A/B Testing and Machine Learning
A/B Testing and Machine Learning

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It's time to see Swrve in action!

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