Goals of the Vivid Games team included engaging players with hyper relevant messaging that would inspire action at critical points in their app journeys. They required a solution that could trigger messaging with perfect timing (every time) on mobile, scale to engage their entire global audience, and use predictive data to inform new player interactions.
By implementing a mobile-first solution that has enterprise-grade tools and triggers, dynamic orchestration, and hyper personalized message delivery supported by past, predictive, and real-time behaviors, Vivid Games had everything they needed to drive valuable engagement across journeys.get details
The Swrve platform was designed to target app users based on the frequency and recency of player actions at all stages of their journey, deliver on the immediacy and excitement of new levels with triggered, 1:1 messaging, target requests for app ratings to your most engaged users, optimize live opps, and more—all on a global, enterprise scale.
With a mobile gaming solution from Swrve, the team at Vivid Games had the tools needed to keep the engagement and retention rate high, maintain a strong and relevant presence on mobile, and gain more opens, bigger upsells, and greater returns on relevance daily.learn more