Vivid Games Generates Over $2.3 Million in New Upsell Revenue

Vivid Games relies on Swrve to deliver hyper relevant messages across its Space Pioneer, Real Boxing 2, Mayhem Combat, and Gravity Rider games.

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About Vivid Games

Vivid Games, with its global reach, is one of the leading Polish mobile game developers. For over a decade, the studio has been working on some amazing products including Real Boxing, the world’s most successful mobile boxing franchise. Vivid Games has been recognized for its achievements as the “Best Indie Developer,” “Best Polish Game of the Year,” and with Apple’s prestigious “Editors’ Choice.” Vivid Games S.A. is a public company listed on Warsaw Stock Exchange in Poland, with offices in Bydgoszcz and Warsaw.

Challenge

Goals of the Vivid Games team included engaging players with hyper relevant messaging that would inspire action at critical points in their app journeys. They required a solution that could trigger messaging with perfect timing (every time) on mobile, scale to engage their entire global audience, and use predictive data to inform new player interactions.

By implementing a mobile-first solution that has enterprise-grade tools and triggers, dynamic orchestration, and hyper personalized message delivery supported by past, predictive, and real-time behaviors, Vivid Games had everything they needed to drive valuable engagement across journeys.

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Solution

The Swrve platform was designed to target app users based on the frequency and recency of player actions at all stages of their journey, deliver on the immediacy and excitement of new levels with triggered, 1:1 messaging, target requests for app ratings to your most engaged users, optimize live opps, and more—all on a global, enterprise scale. 

With a mobile gaming solution from Swrve, the team at Vivid Games had the tools needed to keep the engagement and retention rate high, maintain a strong and relevant presence on mobile, and gain more opens, bigger upsells, and greater returns on relevance daily.

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The Results

With Swrve, Vivid Games has gained a larger, more valuable presence in individual player journeys. With hyper relevant messaging moving the needle in real time, inspiring more activity, the Vivid Games team has seen exciting movement around core KPIs. Other successes include:

  • Millions in new upsell revenue
  • Increases in App Store ratings
  • Millions kept engaged by hyper relevant in-app messaging
  • 4 Years of successful partnership with Swrve
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