Wall Street English Lifts App Rating by 71%

See how we drive student engagement and lesson completion on mobile.

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About Wall Street English

Wall Street English is a world leading English language training network delivering proven and effective English courses to adults. Through company-owned and franchised centers, Wall Street English has provided instruction to over 3 million people. The business currently serves over 180,000 students through more than 400 learning centers in 28 countries across Africa, Asia, Europe, Latin America, and the Middle East.

About Wall Street English
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Challenge

Wall Street English needed a new way to keep their global app user base progressing in their learning journeys. Targeting individual app users with the right message at the right time to increase their reach, lift app sessions, boost the app’s rating was a key goal of the WSE team.

By implementing a solution that could process and segment billions of customer actions in real time, apps like Wall Street English can scale communications with confidence and refine their engagement to meet and exceed their goals.

Solution

Swrve’s enterprise-grade triggering and targeting work to create dynamic user journeys that deeply refine the accuracy and precision of relevant messaging at scale. This would allow Wall Street English to scale hyper personalized messages across their entire global user base, increasing KPIs like additional app sessions, continued lessons, and app store ratings.

With Swrve, Wall Street English could send mobile push and in-app messages that deliver real-time value and help motivate the right student at the right time, all the time, inspiring more sessions and long-term engagement.

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The Results

With Swrve, Wall Street English has achieved a scalable approach to motivating students on mobile. With hyper relevant messaging moving the needle in real time, inspiring more activity than ever before, which has prompted exciting movement around core KPIs. Other Wall Street English and Swrve successes include:

  • More app sessions and increases in continued lessons
  • High-performing ratings campaigns and increased  app store ratings 
  • Valuable engagement on onboarding campaigns
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