Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Live streaming of sports events by OTT providers offers both challenges and opportunities for marketers.
Industry Thoughts

The State Of Play With OTT Sports Streaming

by Kate Hawkes
Old fashioned attitudes can hold back marketing progress as much as old fashioned tech
Marketing

Why Marketing In 2018 Is About Attitudes - Not Just Tech

At Swrve we’re never shy about promoting great articles we come across during the working day. Particularly if they...

Tom Farrell 18 January 2018
To communicate with your app users, marketers first need to listen.
Industry Thoughts

Why Listen-First Marketing Matters In 2018

It’s easy to get excited about the ability to communicate. That’s why many marketers - or whoever is tasked with...

Tom Farrell 15 January 2018
Swrve partners with Segment
Product

Swrve Team Up With Segment!

We all know that data is where it’s at these days. Without it, you’re nothing. With it - you’ve got a...

Tom Farrell 11 January 2018

BlueprintsA collection of 'how to' guides for today's mobile practitioners

Browse Our Resources
Deep links create a seamless customer journey
Product

Deep Links - The Small Thing That Can Make A Big Difference

Smartphones are the ultimate instrument of distraction. I’m definitely not the only one who picks up their phone with...

Ross Hamer 11 January 2018
Identify pressure points where users might leave your app
Marketing

The Pressure Points Where You Could Be Losing Users

So, you’ve got yourself a new user. Congratulations! In an app market more competitive than most major sporting...

Kate Hawkes 11 January 2018
Intent engine examples - media
Product

The Swrve Intent Engine: Three Media Case Studies

Continuing our occasional series on the use cases that show the sophistication of our Intent Targeting Engine in action, I...

Tom Farrell 10 January 2018
Using customer insights to target your marketing increases engagement.
Marketing

The Power of Customer Insights

Big data is big news, and it’s getting even bigger. The vast amount of data now available relating to user behaviours,...

Kate Hawkes 08 January 2018
In Case You Missed It: Silent Push
Product

In Case You Missed It: Silent Push

Sometimes it is not necessary to inform someone that you’ve done something useful. Say, for instance, your housemate...

Ross Hamer 05 January 2018
Mobile dominates the way we interact with the world - be ready!
Industry Thoughts

What Skills Do I Need For A Mobile First World?

To every time there is a purpose, and in a similar way of looking at things there isn’t a huge market for plague...

Tom Farrell 04 January 2018

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