Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Does DAU Matter?
Industry Thoughts

Does DAU Matter?

by Ross Hamer
5 Ways To Make In-App Campaigns Work Harder For Your Business
Marketing

5 Ways To Make In-App Campaigns Work Harder For Your Business

Delivering dynamic in-app messages is a simple and smart way to improve the metrics that matter to your mobile business. In...

Tom Farrell
Mobile App Or Mobile Internet? Which Is Best For My Business?
Industry Thoughts

Mobile App Or Mobile Internet? Which Is Best For My Business?

One perk of the job in Swrve is spending a lot of time working with mobile businesses - or businesses moving to mobile - on...

Tom Farrell
Understanding Different User States In Relation To Retention
Marketing

Understanding Different User States In Relation To Retention

The retention rate for mobile apps - that old chestnut - is always on our minds. And so it should be! Cost per install (CPI)...

Ross Hamer

Best PracticesThe Swrve 2017 Mobile Success Kit

Download 2017 Kit
How To Nudge Your Mobile Users
Marketing

How To Nudge Your Mobile Users

A simple ‘nudge’ message sent to a user at a strategic time, serving as a reminder or a positive reinforcement,...

Ross Hamer
Personalization on Mobile
Industry Thoughts

Personalization On Mobile: A Beginner’s Guide

Sometimes it’s hard to believe that the smartphone is - give or take - a mere 10 years old. So embedded has the modern...

Tom Farrell
Do Not Be Scared Or Confused By Automation!
Industry Thoughts

Do Not Be Scared Or Confused By Automation!

Marketers have a habit of using words that give the illusion of being sophisticated and succinct. The trouble is that when...

Alan Tam
What We Learned At Mobile World Congress 2017
Industry Thoughts

What We Learned At Mobile World Congress 2017

Another year, another action-packed Mobile World Congress in Barcelona. Swrve’s presence was bigger and better than...

Tom Farrell
5 Key Tips For Collecting App Feedback
Marketing

Five Key Tips For Collecting Accurate App Feedback

It has never been easier, quicker, or more effective to find out what your customers think about you. For that we have...

Ross Hamer
On Mobile: Philippe Meriaux, COO, happn (Interview)
Industry Thoughts

On Mobile: Philippe Meriaux, COO, happn (Interview)

Continuing Swrve’s On Mobile series, we spoke to Philippe Meriaux, COO of happn, one of the world’s leading...

Ross Hamer

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