Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

A smart approach to timing can help reconnect with lapsing users
Marketing

Taking The Guesswork Out Of Timing Your Retargeting

by Kate Hawkes
The Top Mobile KPIs To Measure In Media Apps
Marketing

The Top Mobile KPIs To Measure In Media Apps

KPIs are incredibly important; there’s no doubt about it. The clue is in the name: ‘Key’ because you are...

Ross Hamer 17 November 2017
The Real Benefits Of AR To Retail Apps
Industry Thoughts

The Real Benefits Of AR To Retail Apps

With the announcement of Apple’s ARKit and Google’s ARCore, augmented reality has been the talk of the tech...

Kate Hawkes 13 November 2017
Optimizing Your App For Purchases
Marketing

Optimizing Your App For Purchases

Remember the days when we had to stand in a line and actually converse with a human being if we wanted to buy a coffee or a...

Ross Hamer 13 November 2017

BlueprintsA collection of 'how to' guides for today's mobile practitioners

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A/B testing in apps reveals user preferences
Industry Thoughts

How Netflix Reminds Us Of The Importance Of A/B Testing Culture

Just when you think we’ve reached ‘peak A/B testing’, along comes another article reminding us just how...

Tom Farrell 09 November 2017
How To Point Out Key Features In Your App
Marketing

How To Point Out Key Features In Your App

If you’re like me (and, for many reasons, let’s hope you’re not), you’ll regularly have trouble...

Ross Hamer 09 November 2017
Why words are not enough: the power of the visual
Marketing

Why Words Are Not Enough: The Power Of The Visual

Apparently, humans now only concentrate for around eight seconds. Which gives me roughly until the end of this sentence to...

Kate Hawkes 08 November 2017
The Cost of Keeping a Mobile App User
Industry Thoughts

The Cost of Keeping a Mobile App User

In the fast–moving and fickle world of mobile apps, users have a tendency to lose interest in their new downloads...

Kate Hawkes 06 November 2017
Are Push Notifications A Smart Way To Bring Back Users?
Marketing

Are Push Notifications A Smart Way To Bring Back Users?

A customer of ours recently came to us saying they were disappointed with click rates relating to their push notification...

Ross Hamer 06 November 2017
In-App Guidance At CastBox

In-App Guidance At CastBox

One downside (or perhaps it’s an upside?) of working at Swrve is that most of us no longer simply enjoy apps for their...

Tom Farrell 26 October 2017

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