Interactions

Interactions (Page: 19)

Mobile Marketing in “The Age of Me”
Industry Thoughts

Mobile Marketing in “The Age of Me”

Everyone's a smartphone addict. Think about your daily wake-up ritual: the first thing you reach out to is no longer...

Alan Tam 11 November 2016
Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!
Industry Thoughts

Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!

"Personalized marketing refers to targeting a product or service to an individual customer. It can be achieved only by...

Alan Tam 11 November 2016
Becoming a Travel Companion - Building User Engagement in Travel Apps
Marketing

Becoming a Travel Companion - Building User Engagement in Travel Apps

Travel apps in particular face the challenge of irregular and unpredictable use, giving marketers a real head-scratching...

Ross Hamer 09 November 2016
Can Mobile Extend Brand Value Across All Marketing Channels? Here’s One Airline’s Success Story
Marketing

Can Mobile Extend Brand Value Across All Marketing Channels? Here’s One Airline’s Success Story

When marketers talk about the need to un-silo the vast troves of data they collect, they describe an ideal world in which...

Alan Tam 08 November 2016
Making Your Mobile App Your New ‘Employee of the Month’
Industry Thoughts

Making Your Mobile App Your New ‘Employee of the Month’

Loyalty cards – remember them? Gosh, I used to slide all 16 of them in and out of my wallet hundreds of times every...

Ross Hamer 04 November 2016
Swrve Mobile App Index - Benchmark Reports for Mobile App Performance
Industry Thoughts

Swrve Mobile App Index - Benchmark Reports for Mobile App Performance

We check our smartphones 150 times a day, 10 times an hour, and once every 6 minutes. The stats are remarkable, but not...

Ross Hamer 01 November 2016

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