Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Personalized Push Notifications - How And Why
Product

Personalized Push Notifications - How And Why

There are many forms of personalization, but perhaps the one that springs most readily to mind for most of us is the simple...

Darragh Smyth
Here Comes (Real) Apple TV Are You Ready?
Industry Thoughts

Here Comes (Real) Apple TV Are You Ready?

There have been a number of recent articles speculating on the nature of the Apple TV launch that is taking place next...

Tom Farrell
A Short History Of Apps - aka ‘Why You Need Swrve’
Industry Thoughts

A Short History Of Apps - aka ‘Why You Need Swrve’

Swrve was built, from the beginning, to solve what is by now an urgent requirement for many businesses - the need to engage...

Meredith Tretiak
What Mobile Means For The “Single Customer View”
Industry Thoughts

What Mobile Means For The “Single Customer View”

Spend 30 minutes wandering around the meeting rooms and common spaces of any decent-sized B2C organization and likely as not...

Tom Farrell
The Three Ages Of Targeting (On Mobile And Elsewhere)
Industry Thoughts

The Three Ages Of Targeting (On Mobile And Elsewhere)

At Swrve we recently announced the general availability of our Predictive Suite, which enables our customers to understand...

Tom Farrell
Personalizing The Mobile Experience - Theory And Practice
Industry Thoughts

Personalizing The Mobile Experience - Theory And Practice

Most marketers would swiftly agree with the idea that a personalized experience - campaigns or content delivered to users...

Tom Farrell

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