Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

What Mobile Means For The “Single Customer View”
Industry Thoughts

What Mobile Means For The “Single Customer View”

Spend 30 minutes wandering around the meeting rooms and common spaces of any decent-sized B2C organization and likely as not...

Tom Farrell
The Three Ages Of Targeting (On Mobile And Elsewhere)
Industry Thoughts

The Three Ages Of Targeting (On Mobile And Elsewhere)

At Swrve we recently announced the general availability of our Predictive Suite, which enables our customers to understand...

Tom Farrell
Personalizing The Mobile Experience - Theory And Practice
Industry Thoughts

Personalizing The Mobile Experience - Theory And Practice

Most marketers would swiftly agree with the idea that a personalized experience - campaigns or content delivered to users...

Tom Farrell
I’ve Seen The Future Of Mobile Games: And It’s All About Propensity!
Industry Thoughts

I’ve Seen The Future Of Mobile Games: And It’s All About Propensity!

If you want to understand how to make money on mobile, the single best piece of advice has remained the same for the past...

Tom Farrell
How Mobile Will Change Banking And Finance (More Than You Think)
Industry Thoughts

How Mobile Will Change Banking And Finance (More Than You Think)

Most of us now ‘bank’ on our mobile. But when we say that, we really mean that we use our smartphones (or...

Tom Farrell
Will Messaging Replace Email On Mobile? Yes (and No)
Industry Thoughts

Will Messaging Replace Email On Mobile? Yes (and No)

On an MMA webinar I co-presented on Tuesday, one fascinating question at the end of the session related to the current...

Tom Farrell

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