Swrve

Mobile Analytics Is Dead (And Here’s Why)

24 November 2014 by Hugh Reynolds

First a confession: I accept that my choice of title may seem a little inflammatory! But in my defence, I firmly believe that a...

Industry Thoughts

Swrve Webinar: 5 Key Trends for 2015

21 November 2014 by Tom Farrell

In case you missed our webinar yesterday - here it is in all its glory! We take a look at key trends for the mobile app world in...

Webinars

Personalization In Action In Google Now

18 November 2014 by Tom Farrell

Smart mobile marketing isn't solely about what we normally think of as 'campaigns' - push notifications or in-app...

Industry Thoughts,Successes

On Being Open vs. Closed

18 November 2014 by Christopher Dean

We’re hugely excited to have announced the Swrve Open Platform last week at the Open Mobile Summit in S an Francisco. What...

Industry Thoughts,Product,Tech

Surfacing ROI In Swrve

11 November 2014 by Sean Handel

One of the key ways in which Swrve differs from many of our competitors is in our desire to not simply measure numbers, but rather...

Industry Thoughts,Product

8 Things To Think About When Scaling Your Mobile Platform Service

10 November 2014 by Steven Collins

SaaS platforms like Swrve’s Mobile Marketing Automation service need to deal with significant scale, handling event streams...

Industry Thoughts,Tech

The Top 10 Mobile Marketing Automation Best Practices: Part II

04 November 2014 by Lucy O'Dwyer

For those who need a quick catch up - over the course of three posts I'm looking at some of the smartest and quickest ways you...

Industry Thoughts,Marketing,Successes

Using In-App Campaigns To Drive Discovery

26 October 2014 by Tom Farrell

We often assume in-app campaigns - typically messages shown as interstitials during the app experience - are primarily used to...

Industry Thoughts,Marketing,Successes

Why You're Wasting Your Acquisition Dollars - And What To Do About It

21 October 2014 by Christopher Dean

As CEO of Swrve I spend a lot of time in a lot of board rooms, and recently I've been hearing the same thing over again. It...

Industry Thoughts,Marketing

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