Experienced mobile marketers know that data and analytics are foundational elements of mobile marketing strategies, from...
If you have a mobile app - which you likely have if you’re in a customer facing business - then you need a mobile app...
Considering that it was gamers who first succeeded in monetizing mobile apps, it’s no surprise that over the past few...
Jeremy Stoppelman, CEO of Yelp, always has a bunch of interesting things to say on their earnings calls. One thing in...
Our latest report on monetization in mobile games was released yesterday. And always, it makes for some interesting...
You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive...
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