Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

In-App Messages: Why Sending Them Is Only Half The Story
Industry Thoughts

In-App Messages: Why Sending Them Is Only Half The Story

Picture the scene. An enthusiastic CMO decides to put some serious funds into a direct mail campaign (at this point I was...

Tom Farrell
Mobile Marketing In Low Connectivity Environments
Industry Thoughts

Mobile Marketing In Low Connectivity Environments

It would be nice if it was a perfect world. But unfortunately it isn’t, and good product design has to take account of...

Steven Collins
Where Mobile Analytics Ends - And Mobile Marketing Begins
Industry Thoughts

Where Mobile Analytics Ends - And Mobile Marketing Begins

I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and...

Lucy O'Dwyer
The Physics of App Friction
Product

The Physics of App Friction

In a previous life, I was founder and CTO of Havok, a company that develops special effects simulation software for games...

Steven Collins
A ‘Nicer’ Way To Deliver Alerts
Industry Thoughts

A ‘Nicer’ Way To Deliver Alerts

Omni-channel marketing isn't all about selling. In many cases the opportunities that arise from a tighter integration of...

Tom Farrell
Why Mobile Retention Is The Only Game In Town
Industry Thoughts

Why Mobile Retention Is The Only Game In Town

The concept known as the golden hammer is an over-reliance on a familiar tool; as Maslow (he of...

Hugh Reynolds

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