INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Mobile Marketing: Still About Telling Stories
Marketing

Mobile Marketing: Still About Telling Stories

I love this recent opinion piece in AdAge, written by  Keith Reinhard of DDB. There is a profound divide between...

Tom Farrell
Sounds Amazing! (The Science Of Push Notification Noises)
Product

Sounds Amazing! (The Science Of Push Notification Noises)

A recent TechCrunch article refers to the seminal experiments of Ivan Pavlov. If by some chance you weren’t...

Darragh Smyth
Looking Beyond Push
Industry Thoughts

Looking Beyond Push

It's fair to say we can probably file these comments, made at a Google Live event around the subject of mobile...

Christopher Dean
Meet Swrve At Mobile World Congress!
Industry Thoughts

Meet Swrve At Mobile World Congress!

Yep, it's that time of year again. Team Swrve are packing our bags and heading to Barcelona for Mobile World Congress on...

Tom Farrell
The Hazards of Retention
Product

The Hazards of Retention

Retention is a pretty standard way to measure the engagement of users with an app, but is often misunderstood, so I’d...

Steven Collins
Why Location + Intelligence Is The Next Wave In Mobile Marketing
Industry Thoughts

Why Location + Intelligence Is The Next Wave In Mobile Marketing

What makes mobile unique? The answer isn’t as obvious as you might think. And because we haven’t yet truly come...

Hugh Reynolds

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