INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

How Mobile Changes Business - In More Ways Than One
Industry Thoughts

How Mobile Changes Business - In More Ways Than One

I was intrigued by this piece from Gigaom focused on the ultra competitive world of hotel booking apps. The huge opportunity...

Christopher Dean
Following Swrve In Action- FatFish Games Part 2
Industry Thoughts

Following Swrve In Action- FatFish Games Part 2

A month ago we spoke to David Lane of Fat Fish Games as the first part of an ongoing series looking at the evolution of a...

Tom Farrell
Does Your Predictive Analytics Need A Lift?
Industry Thoughts

Does Your Predictive Analytics Need A Lift?

You’ll probably already be familiar with the term predictive analytics (you are reading this blog after all), but just...

Steven Collins
Does Mobile Marketing Automation Spell The End Of The Line For Email?
Industry Thoughts

Does Mobile Marketing Automation Spell The End Of The Line For Email?

Short answer: no Long answer: you might think that as the world moves to mobile, and specifically the mobile app, that email...

Hugh Reynolds
What's Your Mobile Resolution?
Industry Thoughts

What's Your Mobile Resolution?

In the spirit of topicality, and conveniently ignoring the fact that New Year's Day is currently about 3 weeks into the...

Lucy O'Dwyer
Mobile App Onboarding In Action (Or Not)
Industry Thoughts

Mobile App Onboarding In Action (Or Not)

I recently started using Jive. Here's the good news: it's a great way to manage projects and communications across...

Tom Farrell

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