Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Why We’re Opening A European Data Centre
Product

Why We’re Opening A European Data Centre

Today we’re delighted to announce that we’ve opened our own European Data Center. For the uninitiated, that...

Steven Collins
What Agencies Want From Mobile Marketing Automation
Industry Thoughts

What Agencies Want From Mobile Marketing Automation

At Swrve we’ve found ourselves spending an awful lot of time in the company of agencies recently. I don’t think...

Hugh Reynolds
Webhooks as building blocks of Marketing Automation
Product

Webhooks as building blocks of Marketing Automation

There’s a huge number of platforms and APIs out there to help a mobile marketer build great experiences for their...

Steven Collins
Why Mobile Location Is The Next Big Thing
Industry Thoughts

Why Mobile Location Is The Next Big Thing

When you think about it, it sounds obvious. But the fact that the mobile is always with us, the fact that effectively it...

Darragh Smyth
Bad News: Your Mobile Business Is The Wrong Way Round. Here’s How To Fix It
Industry Thoughts

Bad News: Your Mobile Business Is The Wrong Way Round. Here’s How To Fix It

One of the questions I frequently hear asked is “why now?” In other words: "Sure, I get that this stuff...

Christopher Dean.
Apple Watch - It’s Time For Testing
Industry Thoughts

Apple Watch - It’s Time For Testing

I was at first alarmed to read Craig Palli of Fiksu’s thoughts on the Apple Watch. You can’t blame me for a...

Steve Gershik

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