Interactions

Interactions (Page: 24)

A/B testing in apps reveals user preferences
Industry Thoughts

How Netflix Reminds Us Of The Importance Of A/B Testing Culture

Just when you think we’ve reached ‘peak A/B testing’, along comes another article reminding us just how ce...

Tom Farrell 09 November 2017
How To Point Out Key Features In Your App
Marketing

How To Point Out Key Features In Your App

If you’re like me (and, for many reasons, let’s hope you’re not), you’ll regularly have trouble reme...

Ross Hamer 09 November 2017
Why words are not enough: the power of the visual
Marketing

Why Words Are Not Enough: The Power Of The Visual

Apparently, humans now only concentrate for around eight seconds. Which gives me roughly until the end of this sentence to t...

Aaron Dolan 08 November 2017
The Cost of Keeping a Mobile App User
Industry Thoughts

The Cost of Keeping a Mobile App User

In the fast–moving and fickle world of mobile apps, users have a tendency to lose interest in their new downloads quic...

Aaron Dolan 06 November 2017
Are Push Notifications A Smart Way To Bring Back Users?
Marketing

Are Push Notifications A Smart Way To Bring Back Users?

A customer of ours recently came to us saying they were disappointed with click rates relating to their push notification ca...

Ross Hamer 06 November 2017
In-App Guidance At CastBox
Product

In-App Guidance At CastBox

One downside (or perhaps it’s an upside?) of working at Swrve is that most of us no longer simply enjoy apps for their...

Tom Farrell 26 October 2017

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