Interactions

Interactions (Page: 24)

The Three Ages Of Targeting (On Mobile And Elsewhere)
Industry Thoughts

The Three Ages Of Targeting (On Mobile And Elsewhere)

At Swrve we recently announced the general availability of our Predictive Suite, which enables our customers to understand...

Tom Farrell
Personalizing The Mobile Experience - Theory And Practice
Industry Thoughts

Personalizing The Mobile Experience - Theory And Practice

Most marketers would swiftly agree with the idea that a personalized experience - campaigns or content delivered to users...

Tom Farrell
I’ve Seen The Future Of Mobile Games: And It’s All About Propensity!
Industry Thoughts

I’ve Seen The Future Of Mobile Games: And It’s All About Propensity!

If you want to understand how to make money on mobile, the single best piece of advice has remained the same for the past...

Tom Farrell
How Mobile Will Change Banking And Finance (More Than You Think)
Industry Thoughts

How Mobile Will Change Banking And Finance (More Than You Think)

Most of us now ‘bank’ on our mobile. But when we say that, we really mean that we use our smartphones (or...

Tom Farrell
Will Messaging Replace Email On Mobile? Yes (and No)
Industry Thoughts

Will Messaging Replace Email On Mobile? Yes (and No)

On an MMA webinar I co-presented on Tuesday, one fascinating question at the end of the session related to the current...

Tom Farrell
Why User Experience Really (Really) Matters On Mobile
Industry Thoughts

Why User Experience Really (Really) Matters On Mobile

It’s not exactly news that usability matters. In fact ‘user experience’ is often the difference between...

Tom Farrell

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