Interactions

Interactions (Page: 26)

Segmentation: The True Power Behind Mobile Marketing
Marketing

Segmentation: The True Power Behind Mobile Marketing

Marketers love to do things. And they love to do LOTS of things too. Like sending millions of messages to their user base in...

Tom Farrell
Introducing Apple Watch Support On Swrve
Product

Introducing Apple Watch Support On Swrve

We're delighted to announce Swrve as the world's first marketing automation platform to support the Apple Watch!...

Tom Farrell
What if you could increase your Push-addressable audience?
Industry Thoughts

What if you could increase your Push-addressable audience?

In 2009 the makers of apps figured that sending Push Notifications was a neat trick for luring people back to your App....

Andrew Dungan
In-App Messages: Why Sending Them Is Only Half The Story
Industry Thoughts

In-App Messages: Why Sending Them Is Only Half The Story

Picture the scene. An enthusiastic CMO decides to put some serious funds into a direct mail campaign (at this point I was...

Tom Farrell
Mobile Marketing In Low Connectivity Environments
Industry Thoughts

Mobile Marketing In Low Connectivity Environments

It would be nice if it was a perfect world. But unfortunately it isn’t, and good product design has to take account of...

Steven Collins
Where Mobile Analytics Ends - And Mobile Marketing Begins
Industry Thoughts

Where Mobile Analytics Ends - And Mobile Marketing Begins

I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and...

Lucy O'Dwyer

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