Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Mobile App Onboarding In Action (Or Not)
Industry Thoughts

Mobile App Onboarding In Action (Or Not)

I recently started using Jive. Here's the good news: it's a great way to manage projects and communications across...

Tom Farrell
Scalability In Action: And Why Buy Beats Build!
Industry Thoughts

Scalability In Action: And Why Buy Beats Build!

One question that we’re often asked at Swrve is “why don’t I build this myself?” Although...

Steven Collins
Following Swrve In Action - FatFish Games Part 1
Industry Thoughts

Following Swrve In Action - FatFish Games Part 1

On Thursday December 4th Fat Fish Games launched “Bubble Heroes” - the latest and greatest in ‘bubble...

Lucy O'Dwyer
Thanksgiving: The Mobile Holiday
Industry Thoughts

Thanksgiving: The Mobile Holiday

We may already be on the cusp of another holiday but our data team felt it might be worthwhile taking a very quick look back...

Tom Farrell
Hold-Out Groups And UpLift: More On UX In Swrve
Industry Thoughts

Hold-Out Groups And UpLift: More On UX In Swrve

One question we encourage our customers to ask is: “is it worth actually running this offer at all?”. Marketers...

Kathryn Parkes
Industry Thoughts

Mobile Analytics Is Dead (And Here’s Why)

First a confession: I accept that my choice of title may seem a little inflammatory! But in my defence, I firmly believe...

Hugh Reynolds

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