Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

For Smart Mobile Marketing - Get Storytelling!
Industry Thoughts

For Smart Mobile Marketing - Get Storytelling!

I have been traveling more lately, which is great because I love getting out to see my customers in their natural...

Lucy O'Dwyer
Mobile Marketing: Still About Telling Stories
Marketing

Mobile Marketing: Still About Telling Stories

I love this recent opinion piece in AdAge, written by  Keith Reinhard of DDB. There is a profound divide between...

Tom Farrell
Sounds Amazing! (The Science Of Push Notification Noises)
Product

Sounds Amazing! (The Science Of Push Notification Noises)

A recent TechCrunch article refers to the seminal experiments of Ivan Pavlov. If by some chance you weren’t...

Darragh Smyth
Looking Beyond Push
Industry Thoughts

Looking Beyond Push

It's fair to say we can probably file these comments, made at a Google Live event around the subject of mobile...

Christopher Dean.
Meet Swrve At Mobile World Congress!
Industry Thoughts

Meet Swrve At Mobile World Congress!

Yep, it's that time of year again. Team Swrve are packing our bags and heading to Barcelona for Mobile World Congress on...

Tom Farrell
The Hazards of Retention
Product

The Hazards of Retention

Retention is a pretty standard way to measure the engagement of users with an app, but is often misunderstood, so I’d...

Steven Collins

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