Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

The Hazards of Retention
Product

The Hazards of Retention

Retention is a pretty standard way to measure the engagement of users with an app, but is often misunderstood, so I’d...

Steven Collins
Why Location + Intelligence Is The Next Wave In Mobile Marketing
Industry Thoughts

Why Location + Intelligence Is The Next Wave In Mobile Marketing

What makes mobile unique? The answer isn’t as obvious as you might think. And because we haven’t yet truly come...

Hugh Reynolds
For Mobile A/B Testing Success: Hypothesis First, Test Second!
Industry Thoughts

For Mobile A/B Testing Success: Hypothesis First, Test Second!

I have two teenage children (thanks in advance for your good wishes). Every evening when I come in from work, the first...

Lucy O'Dwyer
It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?
Marketing

It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?

In the 1993 film, Groundhog Day, the protagonist (played by Bill Murray) is forced to relive a single day in his life over...

Steve Gershik
Be Prepared for Re-Engagement
Industry Thoughts

Be Prepared for Re-Engagement

A blog was recently published outlining the hierarchy of metrics that Pinterest track for monitoring growth. Two particular...

Darragh Smyth
How Mobile Changes Business - In More Ways Than One
Industry Thoughts

How Mobile Changes Business - In More Ways Than One

I was intrigued by this piece from Gigaom focused on the ultra competitive world of hotel booking apps. The huge opportunity...

Christopher Dean.

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