Interactions

Interactions (Page: 29)

What if you could increase your Push-addressable audience?
Industry Thoughts

What if you could increase your Push-addressable audience?

In 2009 the makers of apps figured that sending Push Notifications was a neat trick for luring people back to your App....

Andrew Dungan
In-App Messages: Why Sending Them Is Only Half The Story
Industry Thoughts

In-App Messages: Why Sending Them Is Only Half The Story

Picture the scene. An enthusiastic CMO decides to put some serious funds into a direct mail campaign (at this point I was...

Tom Farrell
Mobile Marketing In Low Connectivity Environments
Industry Thoughts

Mobile Marketing In Low Connectivity Environments

It would be nice if it was a perfect world. But unfortunately it isn’t, and good product design has to take account of...

Steven Collins
Where Mobile Analytics Ends - And Mobile Marketing Begins
Industry Thoughts

Where Mobile Analytics Ends - And Mobile Marketing Begins

I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and...

Lucy O'Dwyer
The Physics of App Friction
Product

The Physics of App Friction

In a previous life, I was founder and CTO of Havok, a company that develops special effects simulation software for games...

Steven Collins
A ‘Nicer’ Way To Deliver Alerts
Industry Thoughts

A ‘Nicer’ Way To Deliver Alerts

Omni-channel marketing isn't all about selling. In many cases the opportunities that arise from a tighter integration of...

Tom Farrell

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