Interactions

Interactions (Page: 30)

Looking Beyond Push Notifications On Mobile
Industry Thoughts

Looking Beyond Push

It's fair to say we can probably file these comments, made at a Google Live event around the subject of mobile...

Christopher Dean.
Meet Swrve At Mobile World Congress!
Industry Thoughts

Meet Swrve At Mobile World Congress!

Yep, it's that time of year again. Team Swrve are packing our bags and heading to Barcelona for Mobile World Congress on...

Tom Farrell
The Hazards of Retention
Product

The Hazards of Retention

Retention is a pretty standard way to measure the engagement of users with an app, but is often misunderstood, so I’d...

Steven Collins
Why Location + Intelligence Is The Next Wave In Mobile Marketing
Industry Thoughts

Why Location + Intelligence Is The Next Wave In Mobile Marketing

What makes mobile unique? The answer isn’t as obvious as you might think. And because we haven’t yet truly come...

Hugh Reynolds
For Mobile A/B Testing Success: Hypothesis First, Test Second!
Industry Thoughts

For Mobile A/B Testing Success: Hypothesis First, Test Second!

I have two teenage children (thanks in advance for your good wishes). Every evening when I come in from work, the first...

Lucy O'Dwyer
It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?
Marketing

It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?

In the 1993 film, Groundhog Day, the protagonist (played by Bill Murray) is forced to relive a single day in his life over...

Steve Gershik

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