Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Dynamic Apps: Serving Smarter Experiences on Mobile
Industry Thoughts

Dynamic Apps: Serving Smarter Experiences on Mobile

Everyone and their dog has some kind of prediction about the future of apps: the demise of apps, no wait, the continued rise...

Ross Hamer
Localization: How To Drive Engagement By Speaking Your Customer’s Language (Video)
Successes

Localization: How To Drive Engagement By Speaking Your Customer’s Language (Video)

Localization, in this case, is the act of delivering mobile campaigns like Push Notifications or In-App Messages in the...

Tom Farrell
Machine Learning: Making Choice Simple On Mobile
Industry Thoughts

Machine Learning: Making Choice Simple On Mobile

I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked...

Ross Hamer
The Sweet Spot of Mobile
Marketing

The Sweet Spot of Mobile

Mobile is hot. Mobile is everywhere. To postulate that consumers have embraced mobile as their primary communications and...

Martin Doettling
On Mobile - Adam Warburton (Travelex)
Industry Thoughts

On Mobile - Adam Warburton (Travelex)

On Mobile by Swrve is a series of interviews with mobile leaders from across the world. In the second part of this series I...

Ross Hamer
How Amazon Go’s pilot store changes retailing consumer behaviors and the power of mobile
Industry Thoughts

How Amazon Go’s pilot store changes retailing consumer behaviors and the power of mobile

It's been called a game-changer. The new face of retail. A paradigm-shifter of a store. Too good to be true. It's...

Alan Tam

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